I am a Marketing major at my university and VP Marketing for my school’s Pi Sigma Epsilon chapter and my question is what are the challenges of using social media and how do I (for example) overcome the challenges so that I am using using social media effectively?

the hardest is  apparantly   building a fan base….that   usually means  figuring out what  your  fans want  from   you , what they were hoping for in the  first place…and  doing  more of that.and  doing it in a way  that will  be appealing   …and  using all your   tekk tools  to do it the  best  you  can….

. if  you  dont have the right stuff in relation to the   customers   all the skills youve learned  probably   wont  work…

we do  facebook  , almost entirely organically….most of our fans  are   very in terested in what we are interested in…and what we sell…in other words dont   build   your  base on  giveaways or  contests or   unrelated stuff…  a cute joke or a puppy picture is  nice once in a while  but thats  not   the main idea hopefully…

look around  and  see  whats  working in  your  field…. other  pages w ith   great   activity  etc…

doont  fall for the idea that  marketing is   the main thing….its a huge tool   for sure, but   the product/core  business idea    is   usually the   main  thing… imho

Thank you everyone for the great advice! I will definitely be putting all of these to practice!