Social Media Examiner | can you rebrand without changing your name? | Topic Replies http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/feed/ can you rebrand without changing your name? - Forum Topic in the Group Small Business Mon, 20 May 2013 13:17:01 +0000 http://buddypress.org/?v=1.5.5 en http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-21294<![CDATA[Ry Russell replied to the forum topic can you rebrand without changing your name? in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-21294 Fri, 02 Mar 2012 03:25:40 +0000 Ry Russell replied to the forum topic can you rebrand without changing your name? in the club Small Business @deairby Appreciate that! I think this is a great platform. Truly fosters an environment to share and help other businesses whilst retaining a lot of valuable information myself. It is also a great way to extend […]

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-21233<![CDATA[Dea Irby replied to the forum topic can you rebrand without changing your name? in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-21233 Fri, 02 Mar 2012 00:21:09 +0000 Dea Irby replied to the forum topic can you rebrand without changing your name? in the club Small Business thanks for your input, Ry. I'm seeing you all over the SME clubs! You have been busy with all your businesses too. Way to go and glad you are here. @ryrussell

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-20483<![CDATA[Ry Russell replied to the forum topic can you rebrand without changing your name? in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-20483 Wed, 29 Feb 2012 05:15:06 +0000 Ry Russell replied to the forum topic can you rebrand without changing your name? in the club Small Business I took over a dying business and honestly the reason was marketing and branding. I kept the name because it had a standing resignation with the community but it was not communicated properly and the brand had […]

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-19340<![CDATA[Dea Irby replied to the forum topic can you rebrand without changing your name? in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-19340 Sat, 25 Feb 2012 04:24:07 +0000 Dea Irby replied to the forum topic can you rebrand without changing your name? in the club Small Business We are considering the name change because it is froth with negative connotations! @kristiemcdonald 
I was thinking your name needed to be connected to a coffee house when I first saw it! :) Good call... @cherelleleong
]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-19164<![CDATA[Cherelle Leong replied to the forum topic can you rebrand without changing your name? in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-19164 Fri, 24 Feb 2012 11:55:53 +0000 Cherelle Leong replied to the forum topic can you rebrand without changing your name? in the club Small Business I re-branded several years ago keeping the same logo but changing the colours. It worked well and I now often play around with the 3 colours of the logos creating different backgrounds when doing various […]

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-19146<![CDATA[Kristie McDonald replied to the forum topic can you rebrand without changing your name? in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-19146 Fri, 24 Feb 2012 04:15:16 +0000 Kristie McDonald replied to the forum topic can you rebrand without changing your name? in the club Small Business We rebranded by changing our name and it has been a serious challenge.

If we could have rebranded without the name change it would have been a lot easier.

I think the question is about your new, target […]

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-19132<![CDATA[Preston Odenbrett replied to the forum topic can you rebrand without changing your name? in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-19132 Fri, 24 Feb 2012 02:50:10 +0000 Preston Odenbrett replied to the forum topic can you rebrand without changing your name? in the club Small Business Wow @Deairby I had no idea that Campus Crusade changed their name... If it was not for the director of the Twin Cities Area, who knows where I would be today. That ministry was life changed for me... Is it really Cru? 

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-19130<![CDATA[Dea Irby replied to the forum topic can you rebrand without changing your name? in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-19130 Fri, 24 Feb 2012 02:44:33 +0000 Dea Irby replied to the forum topic can you rebrand without changing your name? in the club Small Business Judith, thanks so much for those encouraging words. As I've thought about this, many examples of name changing came to mind: When God was ready to send Abram and Sarai out on a new mission, He changed their names […]

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-18820<![CDATA[Judith Gotwald replied to the forum topic can you rebrand without changing your name? in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-18820 Thu, 23 Feb 2012 02:49:34 +0000 Judith Gotwald replied to the forum topic can you rebrand without changing your name? in the club Small Business Oh, I just noticed that you said this was for a church. That's one of my fields. Churches are reinventing themselves all over the place right now. So my advice is ignore the advice! Old church ways just don't […]

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-18713<![CDATA[Dea Irby replied to the forum topic can you rebrand without changing your name? in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-18713 Wed, 22 Feb 2012 18:48:59 +0000 Dea Irby replied to the forum topic can you rebrand without changing your name? in the club Small Business Thanks, Chris, very insightful. @chrisloeser
Keep us posted, Judith. @judithgotwald
]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic//#post-<![CDATA[Chris Loeser replied to the forum topic can you rebrand without changing your name? in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic//#post- Wed, 22 Feb 2012 18:20:16 +0000 Chris Loeser replied to the forum topic can you rebrand without changing your name? in the club Small Business Back in a former life, we used to get a steady stream of work like this & the process usually entailed:1) eBlast out to let people know the "exciting changes brewing"2) we'd engage existing customers for their […]

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-18560<![CDATA[Judith Gotwald replied to the forum topic can you rebrand without changing your name? in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-18560 Wed, 22 Feb 2012 04:27:22 +0000 Judith Gotwald replied to the forum topic can you rebrand without changing your name? in the club Small Business Well, I don't know if it's a good idea or not, but I intend to do it. I named my solo entrepreneur business Creation back in the late 70s. That did fine for 10 years. I added staff and incorporated about 20 […]

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-18550<![CDATA[Dea Irby replied to the forum topic can you rebrand without changing your name? in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-18550 Wed, 22 Feb 2012 04:04:24 +0000 Dea Irby replied to the forum topic can you rebrand without changing your name? in the club Small Business this is for someone besides myself (actually for a church) that seems to lack good vibes with its name, there is a rebuild work going on. It is 102 years old but needs to start over! @roguecitrus

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-18316<![CDATA[Dawn Kelly replied to the forum topic can you rebrand without changing your name? in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-18316 Tue, 21 Feb 2012 16:15:59 +0000 Dawn Kelly replied to the forum topic can you rebrand without changing your name? in the club Small Business Ugh, that's ugly there! Here's the post again:YES!!!!Your goal for branding & rebranding is to connect with your ideal customer. If I understand correctly, you have already changed your name recently and I would […]

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-18312<![CDATA[Dea Irby replied to the forum topic can you rebrand without changing your name? in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-18312 Tue, 21 Feb 2012 16:11:52 +0000 Dea Irby replied to the forum topic can you rebrand without changing your name? in the club Small Business Dawn, not sure what the middle part of your message says??? :) @dscottwalker 
thanks for more info and links @fredericgonzalo @roguecitrus
]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-18308<![CDATA[D Scott Walker replied to the forum topic can you rebrand without changing your name? in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-18308 Tue, 21 Feb 2012 16:07:19 +0000 D Scott Walker replied to the forum topic can you rebrand without changing your name? in the club Small Business @roguecitrus and @fredericgonzalo have given good advice.  Another consideration is a concept called the just noticeable difference (JND).  If you have an established brand and you make radical changes in any […]

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-18302<![CDATA[Frederic Gonzalo replied to the forum topic can you rebrand without changing your name? in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-18302 Tue, 21 Feb 2012 15:52:11 +0000 Frederic Gonzalo replied to the forum topic can you rebrand without changing your name? in the club Small Business @deairby You are welcome, Dea. One more thing to consider if and when you change the name of the brand: consider how it will be picked up in SEO, among other things. Read this article for more insights: Before […]

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-18182<![CDATA[Dea Irby replied to the forum topic can you rebrand without changing your name? in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-18182 Tue, 21 Feb 2012 04:10:31 +0000 Dea Irby replied to the forum topic can you rebrand without changing your name? in the club Small Business thanks so much for your input, Frederic, I don't think the brand we are helping is established or resonates well so thanks for that evaluation question. @dcoville001 @fredericgonzalo

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-18172<![CDATA[Frederic Gonzalo replied to the forum topic can you rebrand without changing your name? in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-18172 Tue, 21 Feb 2012 03:50:30 +0000 Frederic Gonzalo replied to the forum topic can you rebrand without changing your name? in the club Small Business @deairby That's a tough question to answer without having all the information at hand. However, rule of thumb is that you should try to evaluate what's the worth of the brand right now, how it resonates with […]

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-18157<![CDATA[Diane Coville replied to the forum topic can you rebrand without changing your name? in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/can-you-rebrand-without-changing-your-name/#post-18157 Tue, 21 Feb 2012 03:06:53 +0000 Diane Coville replied to the forum topic can you rebrand without changing your name? in the club Small Business Originally in January 2005, I started marketing my virtual assistant business.  It was just general admin assistance work.  I had a strategy to market to other virtual assistants who were further ahead in the game […]

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