So I wanted to get some feedback on call to action buttons on your website. I have been reading quite a bit on this topic and there is a whole science dedicated to “call to action’ buttons: Here is what I have gleaned from my research and the resources I found for more information and examples:

1. Size Matters – sometimes by simply increasing the size of your buttons you will get a better click through rate. (make it bigger)
2. Colors Matter - Different colors invoke difference emotions and some colors are better suited to different personality styles and industries.
3. Text Matters –  The text you decide to put in your buttons makes all the difference. eg. “read more” not not very descriptive, But learn more about working with us” is more descriptive. Don’t be afraid to be more specific.
4. Positioning Matters – Where and how often you put call to action buttons makes all the difference in getting a better response. I have seen full product or service pages and when you hit the bottom there is no order now or contact us for consultation buttons… nothing. If you don’t tell readers what to do they wont do anything.
5. Simple Effects – by adding simple effects to your buttons, it makes you want to click on them … more enticing.
6. White space – dont let your call to action get drowned in your website content, create enough room around them to make them stand out better.
   

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@geoffrey-gordon Wow. This was very informative. I’m actually going to look over our website now and discuss call to actions buttons with the team. Thanks!

@geoffrey-gordon

That’s a great list. Derek Halpern of Social Triggers recently had a blog post/video that I think you’ll enjoy. 

http://socialtriggers.com/best-color-for-conversions/

It talks about the importance of an action and passive color for your website, something I’ve been saying (but not always practicing) for years.

Thanks for the feedback guys I hope this has helped.  

@rich-brooks yep big fan of Derek I follow his work closely.

@michaelpingree Split testing is imperative, although few people do it because it means more work, when in reality it gives better results and click through.

@deairby One of things i have seen an almost immediate change in click through’s is the size and placement of buttons. Admit-ably, I am still pioneering A/B split testing and would rather share my resources than results, until I feel more well ad-versed in the subject. I am ever the student, always trying to learn new things and keep abreast.  

@valerie-keys Thanks I will have a look at unbouce.com, they look solid.