Business Cards – Need To Knows (15 posts)

  • Found this cool business card infographic this morning.  A helpful basic, but important for folks branding with color or doing business internationally. 

  • Here are more business card ideas to make you stand out in a crowd http://ezinearticles.com/?Business-Cards-to-Make-You-Stand-Out-in-a-Crowd&id=2643822

  • @debbielynnava @donnaduncan Great links, I have been happy with Vistaprint, especially with a gloss finish for my printing. My last business  card was designed by my graphic artist who had created the design for my cookbook. What do you think of putting your qr code on your business card?

  • @deairby I hadn’t thought that QR codes were good for anything UNTIL reading the forums. People are pretty ingenious on how to use the code. My next batch of business cards… I’m including QR codes on the back.

    The only issue is that not many people have the readers, mostly men ages 20 to 30 and that’s not my demographic. I guess I’ll have to include some short instructions on how to get the reader also.

  • First, I use to own this company but I sold in back in 2010 so this isn’t really a self-promotion but I think that Digital Lizard does a great job on business cards and other POD.  They have a easy interface and if you order digital products by 1p Eastern, they will print and ship the same day. And, the prices are good.  They do QR codes too.  I still print all my stuff with them even though I don’t own it, nor do I get any royalties from any of their current sales. 

    and @amyhallbiz, I agree, I have been so impressed lately with the creative uses of QR codes.  There are still so really funny examples of people utilizing them very incorrectly but its takes a bit of time and the most creative tend to rise to the top.  

  • @deairby I like Vistaprint as well. I used one of their standard designs while I was in transition in 2011 and received many positive comments.

    As for QR codes, a couple of my job hunting associates used them to link directly to their resume or LinkedIn profile. I am indifferent to them however as they mostly lead to a website (and one that isn’t always mobile ready).

  • Here’s an article I like that talks about the most frequent mistakes people make using QR codes. One of the reasons I like it is there’s a short video attached that shows you, by example, what you should be doing. 

    @kc_kreative, I’ve noticed a lot of codes don’t point to mobile ready web pages.  A lot of people (sorry, I don’t remember the exact %) use mobile phones to price compare and find business phone and address information.  For brick and mortars, Bing will provide you with a QR code that links to a mobile ready business listing for free. 

    On that point @deairby, I don’t plan to put a QR code on my business cards yet, but I do have a good idea of how I want to use them.      

  • I used vistaprint as well @kc_kreative I got 1000 cards double sided for $50 that includes shipping. I put the usual info plus my Skype name. I felt it was a good addition since I use Skype to organize a lot of my team.

  • I agree with @amyhallbiz–is the best way to reach your ideal client with a QR code or are you going to attract attention from people who won’t consider you a solution to their problems?

  • Great topic, very interesting to me since I am about to make another run of my cards. I’ve always used gotprint.net. Good priced and I am never in a hurry to get them so rush printing isn’t an issue.

    I did the QR Code last run, thinking it was geek-chic. Turns out, nobody cared. I’m removing it form this run. A big mistake I made was one a lot of people have made, it pointed to a page on my site that wasn’t mobile ready. 

    One thing I am continuing to do is publish my Google Voice # on the card instead of my cell-phone. I started doing it because I spent a year in The Netherlands. Handing people a card with my US cell-phone number on it meant I would get their voice mail when I got back to the States. My Google Vice # is set to go straight to voice mail and then email me the transcript and recording. It was great when I was abroad because my US customers and friends could still get me and I could return their calls via Skype or just answer via email.

    =C=

  • @deairby @caleevans @donnaduncan @kc_kreative Really consider the QR code that creates a smartphone contact. Pair it with a demonstration or an intro when you hand out the card and you can be more memorable.

    @amyhallbiz perhaps it’s geographic, or your particular market demographic, but my experience is that more business people have smartphones than not. I am clearly not in the demo you cited, but have had a smartphone for at least 3 years now. The email feature alone is the key for me.

  • You can always do both… add a QR code to the front of your business card and then use the back to spell it all out.  On the back of my biz card, I have listed all my different social networks and my blog, so people can link to me in multiple ways.

    By using both, you are meeting the needs of all your contacts.

    And @joanmuschampfagnani is correct – show people how it works.  You would be surprised at how many people will react positively! (and immediately download inigma to their smartphone!)

  • I used to use a local printer but I find printforless.com has great quality and their service is unbelievable. I’ve also used them to ship directly to the client (with no problems) and that is worth a lot to me. If you want to try them out, send me a message and I can give you a code for $50 off your first order.

    I posted a message before regarding QR codes …. have them point to mobile sites and/or mobile landing pages! It isn’t good strategy to have a code that is read by a mobile device and then directed to a full site. If you are just getting your feet wet using qr codes, direct your user to sites you know will work – facebook, twitter etc.

  • Have you heard of moo cards? They print full color in small batches, and have a deal where you can have a variation of design in the same order with no extra charge. http://www.moo.com

  • I first used Zazzle for my business cards and then switched to Vistaprint and have been very happy with the quality.

    I wanted to share a tip that I have received great feedback on, and that’s to use the back of your card for common questions or any additional info (not including QR codes). Many people don’t use the back of their cards, but that’s prime real estate going unused. However, some intentionally leave it blank so they can write on the back when giving the card out at networking events.


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