said 1 year, 2 months ago:
Lots of good answers here. Let me add my .02: consistency.
You can’t build a brand by being inconsistent. You need to have a message that resonates with your target audience and then live it.
Our slogan is, “we don’t build websites, we build businesses.” Whenever something new comes along (mobile, social media, Pinterest, SMS, etc.) I try and decide if it helps us fulfill that statement.
We want people to recognize our brand as the people you turn to when you really want to grow on the web…we’re not the right fit for people who just want a 5 page brochure.
That really resonates with our target audience.