said 1 year, 1 month ago:
Basically, Google as set up a high stakes chess game without end. And most every company and entrepreneur in the world has been forced to bet on the game to survive. (Sounds like the Mafia, eh)? When certain players start winning too much, Panda steps in to change the rules of the game, which affects everyone one way or another. New winners, new losers, and mass fear… maybe next time you’ll lose, too. Losers think maybe next time they’ll win. People who watch and analyze the game get just as addicted as the players. Hence the reason for former addict PotPieGirl’s vow to break up with Google.
Panda is just the name given to a formula update that changed the way Google calculated and determined which website pages appeared at the top of the SERPs (search engine results pages). The Farmer Update was another one that happened earlier. For whatever reason, these updates end up with cutesy names. The stated goal is always to make the results better and giving readers/viewers what they want most when typing in a particular search term.
Most people assume that if a business was knocked out of the SERPs after an algo update that that business must have been doing something wrong like keyword spamming, belonging to a paid backlink network, or violating some other term of service. But for any algo update to be followed by a rash of totally empty websites with first page results, well, that’s definitely not an improvement. That’s just weird… and it let’s you know that the stated intent of providing better content results cannot possibly be accurate. No content is not better than bad content. There must be some other goal, targeting something other than just “bad” or “spammy” results. Google’s computers cannot read content. It can only analyze content with some type of formula programmed by humans. What kind of formula would choose “no” content?
Google watchers have been watching this for some time. The feds have been watching how search results are chosen, too. (Remember the 50′s fixed game show scandals)? I mentioned that several months ago that I thought they’d do something soon, shaking off their dusty RICO laws to start shaking some trees. Looks like that will happen sooner than later, whether that’s just in retaliation for not getting internet laws passed through Congress or not. By the way, I loved The Daily Show’s take on the Government vs Google. (The link was in PotPieGirl’s article or the previous article she referenced).
Anyway, it will be interesting to see how the stock market part of this will unfold… especially if any of these things finally begin to unravel. I mean, let’s face it. Has any other business in the world ever had this much control over almost ALL other businesses in the world?
Worldwide, most everyone fought back when they felt threatened by our little government trying to enact a couple of laws regarding internet usage. Where’s the outrage over the Online Mafia taking monopolistic and extortionistic control of everyone’s business? Determining willy-nilly who can get found online and who cannot or even who they will allow to do business online and who they will not. It’s called a shakedown. And it’s happening daily in the SERPs.
So would you rather be subject to a Big Brother attack from your government or from a private company over which your government has zero control? Or will internet users finally rise up and say no to Big Brother no matter who it is?
And the plot thickens…