Nope – never heard of it.  I may check it out though – just curious.  The thing is, these types of sites have been popping up all over the web in the past 1 to 6 years and some do stay and others turn out to be exactly what you’d expect.  You get a free account for awhile, you learn the ins/outs and then BAM!  You have to start paying to use the service.  I pay for services already.  IF it looks better to me than what I already use – I’ll let you know.

Could it be that you work for or at Brandify? Again, just curious.

Eileen 

Hi Lynn @elle  

Wish I could actually give you some feedback – but I don’t have a clue. Heh. Maybe some other smart person will jump in whose on top of Brandify. I guess we’ll see, eh?

Eileen 

I’ve been using Brandify for a few months now. For me, a total marketing/ SEO/ social media moron, it showed me ways to get my company out there.

The only problem I have with their service is that it is skewed toward businesses that are brick-and-mortar; I’m online-only. A number of recommendations to improve your ‘score’ include sites like Foursquare, Yelp, and Google Places – very local focus – that have absolutely no meaning for me.
People aren’t going to ‘check-in’ or come by my store. Additionally, I can’t get information for Yelp unless, and until, someone reviews my business; which is highly unlikely, as I don’t have a physical store.
The Search stats are interesting. Brandify will pull categories/keywords associated with your business and your location to determine your overall ranking in local search results. Not necessarily the greatest algorithm, as it pulls odd terms.
But, they do offer the option to manually maintain your Business Categories. Which, if you’re willing to spend the time playing around, let’s you enter the keywords you prefer for your site, run them through the Brandify system, and see where you place in local search.

For example: by changing from ‘Gifts’ (their term) to ‘Crocheted Afghans’ (my keyword), my placement went from not found to 1st. It’s labor intensive, and you have to decide if the benefits / knowledge gained is worth the time. (Or, at least, I did.)
And, rather than make a long story longer, I’ll leave it at that. Hope all that babbling makes some sort of sense.