Julie G Hughes
said 6 months ago:
I’ve been using Brandify for a few months now. For me, a total marketing/ SEO/ social media moron, it showed me ways to get my company out there.
The only problem I have with their service is that it is skewed toward businesses that are brick-and-mortar; I’m online-only. A number of recommendations to improve your ‘score’ include sites like Foursquare, Yelp, and Google Places – very local focus – that have absolutely no meaning for me.
People aren’t going to ‘check-in’ or come by my store. Additionally, I can’t get information for Yelp unless, and until, someone reviews my business; which is highly unlikely, as I don’t have a physical store.
The Search stats are interesting. Brandify will pull categories/keywords associated with your business and your location to determine your overall ranking in local search results. Not necessarily the greatest algorithm, as it pulls odd terms.
But, they do offer the option to manually maintain your Business Categories. Which, if you’re willing to spend the time playing around, let’s you enter the keywords you prefer for your site, run them through the Brandify system, and see where you place in local search.
For example: by changing from ‘Gifts’ (their term) to ‘Crocheted Afghans’ (my keyword), my placement went from not found to 1st. It’s labor intensive, and you have to decide if the benefits / knowledge gained is worth the time. (Or, at least, I did.)
And, rather than make a long story longer, I’ll leave it at that. Hope all that babbling makes some sort of sense.