said 1 year, 3 months ago:
Starting with Part 1, Which Chapter Did You Find Most Interesting and Why?
For me this was Chapter 6: Share or Solve; Don’t Shill
As a content writer most of the clients I work with (attorneys, coaches and other service professionals) are new to marketing with content. And this book overall has helped me more clearly convey the value of content for business.
The chapter managed to draw me in with a story about how Procter and Gamble are not simply shilling diapers, they are sharing parenting advice and helping parents navigate through those all consuming early years of parenting.
This is significant because I’m not a parent and am normally not interested in reading about parenting.
But that’s what great content DOES. It draws you IN. In this case through great use of a real life example (one of the overall strengths of the book is it uses tons of examples). Also now P&G is on my radar for sharing purposes — even though the content doesn’t directly apply to me I know lots of parents with small children.
I continually revisit the Six Characteristics of a Good Content Idea or Story (pp. 72-73) and use it to guide my own content and when I’m creating for clients.
Also the book overall is super easy to read — it’s one of those that I read straight through in a few days!
@fredericgonzalo @ptwylie @deairby @charlottewood @atlantarobin