Joan Muschamp (Fagnani)
said 1 year, 4 months ago:
@deairby I think quality list building can be extremely difficult, particularly if you are small.
One way to grow a list is to offer a variety of good content. Then find related online or bricks and mortar businesses who might benefit from co-marekting campaigns.
Co-marketing usually involves including text (and links) at the bottom of any of your emails campaigns (or web pages for that matter) that say something to the effect: Here are some related businesses you might find helpful, and you agree to share conversions.
You can also pay to rent a list from a good related publication, but that is expensive. So you must have a compelling campaign and reason for people to convert. Webinars are useful for this.
If you can find a related business or similar demographic business that could leverage your expertise for a web event, you share registration info–all the better if they have a good list and you have a unique expertise that will be good for them to associate with.
Gated content is another way, but I am very cautious about what I “gate”. Better as @calevans suggests and a form to sign up for your email list or your newsletter.