@deairby

On our website we use a lot of variations on “contact us for your free consultation” which works wonders.

A while back I wrote 37 Calls to Action to Get People to Read, Click & Buy at Your Website. Might have a few good ones in that as well.

“Download your free…”

@rich-brooks great list!  I think the call-to-action clearly depends on what you are trying to accomplish

“register now, seats are limited” works well for events

I also found that instead of a “free consultation” that being more specific and offering a session on a topic (just short of training) worked extremely well, and resulted in follow on business.

thanks, that’s a great one @laurachristianson

@deairby Like  @rich-brooks suggests we have started incorporating our keywords into the call to action. We also have different ways of presenting the call to action on different pages through our microsites. We might try to incorporate something already on the page or try a different phrasing or motivator to drive the viewer to take the action.

“Book now” and anything with “Free” are sure shots. But experience has proven to me there is nothing like a “limited time offer”. It plays with human psychology, since if you don’t book it now, this offer may not come back EVER and you’ll bite your nails from it… Sad, but it works heaps. (Sucky part of being a marketer, when you play with human psychology… )

@deairby Absolutely!

Thanks for the ideas.  I’ve been wondering about this and how best to go about it.