said 1 year, 4 months ago:
I have a good friend you requires some assistance in his social media efforts. His company is in the B2B sphere, providing hygiene and cleaning chemical products for companies, i.e. products to wash floors, sinks, etc.
This guy is doing everything that, in theory needs to be done:
- Web site showcasing products, details, pricing, videos explaining them, and social buttons obvious on the top navigation bar;
- Branded Facebook page, but less than 1,000 fans;
- Corporate blog, dynamic content with two posts per week. Hardly any comments, though;
- Corporate Twitter handle and LinkedIn page, but very few followers;
- Branded Youtube channel, with uploaded videos, but limited views so far;
- Branded G+ page, with almost daily content. But very few circles including the brand.
They run contests, where once you can win an iPad 2, and just last week they were drawing a trip down South, worth $1,500. But participation was dismal.
Sounds familiar? How can he do things differently? I am thinking he’s perhaps not tapping into the right target audience, but have you experienced something similar? If so, what are some tricks or pitfalls to avoid?