Joan Muschamp (Fagnani)
said 10 months, 1 week ago:
@melissaholmes A lot will depend on your budget and purpose for the event, which should drive your strategy and actions during the event.
I agree that if you can, branded apparel is helpful. For a giveaway, I tend toward the things that I know someone will keep – post it notes (and if you can afford the 4″x6″ size, terrific!) and good pens–avoid cheap, skinny ones, they’ll get thrown away. Another good item that people will keep is a usb flash drive.
If this is local, and people won’t be traveling by plane, a mug or water bottle is good, but they take up a lot of space!
One I like now are tote bags that can be reused for grocery bags. Many people (like me) hate plastic grocery bags and always carry in their own bags. These stay around a long time, plus they are helpful at the event. And, more importantly you have a huge imprint area that is a walking billboard.
I would do something to build my email list–a raffle for something of value (consider your audience) or if you sell products, a coupon for everyone who signs up at your booth. Make sure they know they are being added to your email list (small type on your sign is good). Require as little information as possible, and accept business cards in the jar or basket, but have forms for those who run out.
Again, start with your goals in mind, develop a strategy and then a plan. There are lots more things you can do, but the variables start with your business and target market.
If you want more specifics, message me privately.