Joan Muschamp (Fagnani)
said 1 year, 3 months ago:
@kc_kreative This appears to be outside your own association, and sounds as if most will look to you for expertise, which I know you have.
One thing I like in sessions, and very often we don’t do them, is an interactive exercise. It can be very helpful in giving a tangible lesson. How about a simple one such as having a blank copy of the remaining months of 2012, and ask them to write down already scheduled events. That should help them visually understand timing, and some content.
As for which SM outlets, another exericise would be for them to draft outline of one or more personas they are trying to reach (and why). I would venture to guess at least some people at the table are using these outlets because someone else thought it was a good idea and they went in without a strategy or plan.