I’m now co-chair of my company’s Communications Circle. My first presentation, an hour long, is in March. Most of the association staffs are small (1 – 10 people) and do not have a dedicated communications person. This is the first of the 4-part series. While I have a lot of resources already available, I’d like to get the group’s thoughts on small staff association communication. 

How to Organize Your Association’s Marketing Messages and Schedule Their Content

• Determining your message priorities, both for content and timing for certain content
• Focusing on the right messaging outlets for your organization (Linked In vs. Twitter vs. FB, etc

@joanmuschampfagnani Those are both great ideas Joan. I was hoping to have some interaction and engagement. I’ll look at some of the SM templates that I downloaded as well. Each association handles different topics, though most of them are trade-related (AHAA, AAPC, NAFO, EDPMA, etc.).

@joanmuschampfagnani I’m going to pull some information from a couple of books I have as well (Superstars of Social Media & The Social Customer). Everyone has a conference, a few have awards programs and 1-2 have certification programs. The first two hopefully have annual themes that can change up the conversation from year to year. Plus they can pull in their speakers and attendee enthusiast (like a brand enthusiast).