Small Business | Forum « Are you using gamification?

Are you using gamification? (8 posts)

Topic tags: gamification

Dea Irby said
1 year, 1 month ago:
There is a great article in the recent SME newsletter: http://www.socialmediaexaminer.com/26-elements-of-a-gamification-marketing-strategy/I was just wondering if anyone is already using this strategy or plans to use it in the near future or even if you have never heard of it….Would love to hear from you on this most amazing example of the use of gamification! What’s your badge?
@deairby | # | Top
Ann at greenoak said
1 year, 1 month ago:
i read that too…and   figure its not for us…. our site is about our   stuff and thats what i think the   customers like..i dont really need incentives or   games or   prizes…in fact there are a lot of reasons not to have all that i think…
but im selling and targeting    women home owners and busy shop keepers not gaming guys…or people who play the   huge   amount of faceboook   games   for hours and hours…for them it would probably apply a lot more…
also i like to make the buyers feel that they came today…and they are getting the best deal…and they didnt have to do anything but SHOW UP AT THE STORE to get it…since i dont   game or coupon clip its a pet peeve to me to   be someplace and see someone else   getting a better deal because they did all that stuff..jmho
@annfurnivall | # | Top
Tyson Stevens said
1 year, 1 month ago:
@deairby
It’s me again
Right here in the SME clubs. They’re using Gameification. See for yourself

This is a great way to get us Club members to participate more.
How well do you feel it’s working here in the clubs?
Do you think it fosters participation?
How many of you participate in hopes to increase your ranking?
Here’s a good slideshhow I’ve shared about Gamification. It comes from an SEOMoz Whiteboard Friday. [http://www.slideshare.net/righthatseo/gamification-11821720]
This presentation is what sparked my interest in Gameification. It’s a genius idea. It’d be huge if you can figure a way to use it in your business.
@tysonstevens | # | Top
Jason Reilly said
1 year, 1 month ago:
@tysonstevens I noticed that we have a gaming system right here… but I try to reign myself in from posting everywhere to gain points. But I LOVE watching the big +5, +10, or +20 pop up. I go “Yeah Points Per Second (PPS) is on the rise! I’m going for the end game purplez!”*
* = World of Warcraft references for you non-gamer geeks out there
@jasonreilly | # | Top
Ann at greenoak said
1 year, 1 month ago:
i do not post to get higher ranking….. since you   all arent my customers and being a   big poster on here witha cool badge probably wouldnt impress my customers..
im here for YOUR great   thoughts and words!!! ..
we did do a game in the store once…anything witha star on it was 1/2 off and i must say it was a lot of fun …great response… so im  trying to be open to this idea…
@annfurnivall | # | Top
Tyson Stevens said
1 year, 1 month ago:
@jasonreilly *Like* lol and I’ve not seen the +20. WOW Just today I saw a +10 and thought, “Cool. Didn’t know they did that.”
@annfurnivall It’s not for impressing really. It’s fun to see my rank go up. Just like in real life games, I like seeing the progress. I think it fosters participation.
I think Gamification is a great idea. Take real world events (i.e. anything with a star on it was 1/2 off) and turn that into a virtual game on your site.
If you have an e-commerce site, maybe take that star idea and say:
“Everyone! We’re having an online game for all to enjoy. Find the product with the gold star and win …. or …find the product with the gold star and get 80% off!!”
Something like that. It’d need to be fleshed out, but more of the idea of taking real world marketing and turning it into virtual/online marketing.
@tysonstevens | # | Top
Rich Brooks said
1 year, 1 month ago:
@annfurnivall @deairby
For some people it’s about the company, for some it’s about the points, and for a lot of us it’s a combination.
Of course, I can’t get on the leader board, so I guess I’m just doing it out of my desire to list Club Leader on my LI profile.
That being said, it’s hard NOT to get a little jazzed when you see that +10 go up…and here we go!
@rich-brooks | # | Top
Jason Reilly said
1 year, 1 month ago:
@rich-brooks I agree, it is a mix of reasons people do it. I try to make sure I’m actually posting in topics that I agree with/like. I’d rather know that I was making a positive and direct impact for the cool people that live here.
At the same time, when I’m bored, it is fun to take a look at my point totals and dream of end game social media raiding
@jasonreilly | # | Top