Jeff Molander said
6 months, 2 weeks ago: @atlantarobin So maybe what we’re learning is this?
1) It’s always been this way: Most people have poor networking skills and don’t know how to sell very well. The Web just gives MORE of those people the ability to get out there and demonstrate this.
2) Finding the “good models” to learn from is difficult because all we tend to see is the noise of “what does not work.”
3) Creating conversation that has a worthwhile outcome is, and will forever be, a mixture of art, science and most of all is WORK. Finding a NEW way to create MEANING in the lives of another person is a learned talent.
When I say that the key to creating “content that sells” what I really mean in a wider context is this: Creating conversation that is actually designed to go somewhere is real work. And most of all—in my experience here on planet Earth—I’m finding that the ONLY way to a) get noticed and then b) get into a conversation that’s going somewhere is to have something ORIGINAL to say!
If you don’t have anything but pre-packaged versions of what people already know and you trot it out in LinkedIn Groups don’t be surprised if nobody notices. Moreover don’t be surprised if nobody clicks, calls, emails, etc.
We see this in the content marketing industry emerging right now. They’re slowly but surely realizing that creating meaning with content matters and that it must be designed this way… and that tons of (spammy) content spewing from a business is NOT, actually, going to get the job done.
Quality matters in a digital world (the Web, Google) that tends to marginalize it.
