said 7 months, 2 weeks ago:
This is more general business advice rather than social media advice. I don’t feel you have to be on Twitter, or Google+ or any other specific social network.
If you’ve never tweeted before, jumping on Twitter to promote your product will probably end in frustration.
You say you have a marketing product you don’t know how to market. Well, then I question if you do.
If you don’t know how to market, you have no idea if what you’ve created is actually a product marketers would want or need.
(I’m not trying to be a jerk. At most, a devil’s advocate.)
You say you can sell it to your current customer base. Start there. Sell it to them, and if they won’t buy it, give it to them as beta testers. Find out what they like and don’t like. Fix what they don’t like, and start creating content around what they do like.
Put that content into blog posts. I’m assuming this is a software product; if so, create videos that show how to use it and maximize one’s return on investment.
If you use twitter, start is as a customer support tool that beeps your phone so you can see when people rave (or bitch) about it.
Hope that helps.