Just piggy backing off Jason Wiser’s question about Hubspot, can anybody please tell me what businesses are most suited to Hubspot? I want to recommend Hubspot to future clients as Hubspot’s blog posts have taught me a great deal about inbound marketing. I am sure that over 90% of their clients are B2B. 

@samanthagentile I have used Hubspot, actually a couple of years ago, and they have more functionality now.

It’s not what I would call a full marketing automation program, but does offer some functionality.

It does a lot of B2B, but should also be good for eCommerce sites. However, first and foremost, to ensure value, any company must have processes and people in place to monitor and act on the results and information. Otherwise it’s an expense that probably won’t give the ROI for the cost.

That’s my experience with that and other marketing automation systems. If you don’t have the process, content and definitions of where prospects are, it’s not a great investment.

So, a small business with a one-man band Marketing department with no support staff and no “juice” to drive a process within sales, it wont maximize its capabilities.

I would love to get involved with Hubspot, but find the threshold for entering is hard to cross. I know they have a free 30-day trial but I’ve even hesitated doing that because I’m not sure what I’d be getting into.

I guess I’m “immature.”

@joanmuschampfagnani

I believe you and understand. There is frustration in getting over the shortfalls of small management to the worldwide potential of Social Media.

I’ve followed hubspot for a while and posed a question to a presenter who took almost all the time for Q&A answering it. The question was, What if you are entering social media from a background of graphic design and writing, how do you begin to become a “marketer”? Their short answer was that the background of graphic design and writing was ideal. 

But you still have to get there!

@joanmuschampfagnani

I’m willing. Took a stab at forming a group of people with various skills — writers, web designers, video, etc. with the intention of partnering. Hasn’t gone anywhere yet. They keep drifting off to their specialties.