Joan Muschamp (Fagnani)
said 1 year, 2 months ago:
@samanthagentile I have used Hubspot, actually a couple of years ago, and they have more functionality now.
It’s not what I would call a full marketing automation program, but does offer some functionality.
It does a lot of B2B, but should also be good for eCommerce sites. However, first and foremost, to ensure value, any company must have processes and people in place to monitor and act on the results and information. Otherwise it’s an expense that probably won’t give the ROI for the cost.
That’s my experience with that and other marketing automation systems. If you don’t have the process, content and definitions of where prospects are, it’s not a great investment.
So, a small business with a one-man band Marketing department with no support staff and no “juice” to drive a process within sales, it wont maximize its capabilities.