Affilate Partnerships (25 posts)

  • I am interested in hearing if other members have had good results with affiliate partnerships, as it relates to either generating business for your own products or services OR generating an income stream.

    With that, if you have had success or less than optimal results, I would be interested in some practical lessons. That could include things to do, things to avoid, etc.

  • Hello @joanmuschampfagnani   

    No, I’ve not had success in that arena – I don’t do affiliate sales, in the traditional sense. I’ve been invited to head up projects that concern affiliate memberships but even at that, I never wanted to get into that area as even the most above board affiliate programs seem to smack of MLM to a certain degree.  I’d not like to be associated with MLM in any form.  Some people have success with that but they usually have big money up front to sell and promote those programs.  

    I did some copy-writing for a very big MLM campaign some years ago and because of the outcome, I’ve steered clear of involvement because I don’t want to have my name associated with that, in any form.  I’m sure you are not talking about MLM though, right?

    For a true affiliate program there are any number of articles online that give that advice —-

    How to Create a Successful Affiliate Marketing Program

    6 Steps To Develop A Successful Affiliate Marketing Program

    How to Develop an Affiliate Program For Your Website

    You were probably not looking for articles, per se and the ones above have slightly different views so might be worth a look.

    Good Luck 

    Eileen :D

  • @supereb You are totally correct in understanding I am not into MLM or as come call it, direct sales, in any way. While I know many people do very well with that approach, as yet I haven’t found one that suits my nature and makes me willing to deliver the investment in time to setting up a structure.

    My approach is more targeted to professional affiliations, where someone will purchase a product or service that I recommend, in most cases because I have direct interaction with the product.

    I thank you for the articles, though, and will read them.

  • I’ve had success marketing my affiliate memberships (amazon & best buy) & have done pretty well managing an affiliate network for a previous employer (I can’t speak to the marketing strategies of those affiliates, but there were a handful that had some success in that arena)… guess it really depends on what you quantify as success in terms of $$$ earned? I always looked at as a “did the effort (time) in, match the $$$ out”… and so far it has, some months better than others but overall I’m fairly happy with it.

  • @chrisloeser Thanks for the feedback. I am not expecting to generate a large income, but actually move up the monthly baseline a bit. And I would expect fluctuations.

    But I do appreciate your input, and if you have any companies you would not support, please message me with feedback.

  • Well… one of the companies that we used to get the word out about our program was Share-a-sale & the affiliates who generated traffic through that site did ok, but again, there were only a few who actively pursued any marketing efforts but those that did made a few hundred a month (commission paid 17% on the order $$)

  • @joanmuschampfagnani   Thanks for posting this topic. I’ve just started trying to do affiliate marketing, but am pretty clueless about the whole thing. I’ll enjoy learning from the participants 

    Kathy Bernard
    Getajobtips.com

  • @joanmuschampfagnani, I’m an affiliate with ZNZ, or Zip Nada Zilch.  I’m not sure if you would be interested in this approach to increasing monthly income, but it is something I do ‘on the side, per-se’ and am able to generate $500-$800/month putting in 5-10 hours a week, some weeks less. 

    My social media business has me on facebook all the time anyway, so I advertise through that channel and do a lot of responding and follow up in between other tasks when people message me for info. There are some ups and downs, as in anything, and I have experienced some hiccups along the way with technical tweaks here and there, but overall have been pretty happy with the program.  I’m happy to give more specifics if you are interested in hearing more, and I’m also interested to hear others’ experiences in this world too.

  • I’ve had affiliate programs recommended to me a few times, but in my part of the world (Australia) absolutely NOBODY uses them, few have even heard of them.

    So in my decade of marketing experience I still can’t exactly define what one is, and would love some very basic questions if the crew would humour my lack of knowledge:

    1. In simplest terms, 10 words or less – what is affiliate marketing?2. Is it simply paid recommendations? 3. What businesses are better suited to it?4. If I were to start use an affiliate program for say, an online shoe shop – what would be my first steps?5. Who gives you the money in an affiliate program? Is it income from selling your products, or income from recommending someone else’s? 

    @leila that’s a very handy little side income. What is involved in the 5-10 hours work that you put in? Happy to give specifics? Let me pull up a chair!….

  • @matfitzgerald

  • I’ll take a stab at answering your questions. 
    1. In simplest terms, 10 words or less – what is affiliate marketing?
    I can’t explain it in 10 words, so here’s my explanation, “It is performance-based marketing in which a business rewards it’s affiliates for customers brought about by the affiliate’s own marketing efforts.”
    2. Is it simply paid recommendations?
    In it’s truest, simplest form, yes. However, affiliate marketing is sometimes confused with referral marketing. Both forms of marketing use third parties to drive sales to the retailer.
    3. What businesses are better suited to it?
    That’s a hard one to answer. 
    There are affiliate programs for: Art & Photography, Automotive, Books & Media, Office Tools, Clothing & Apparel, Computers & Electronics, Education, Entertainment, Financial Services, Food & Drinks, Gourmet, Groceries, Gambling, Gifts & Flowers, Green & Earth-Friendly Products, Energy, Health & Beauty, Home & Garden, Lifestyle, Dating, Domain Registration, Internet Service Providers, Web Design, Web Hosting, Sports, Telecommunications and Travel.
    Seriously, if you think about it, there are very few products on the market that are simply 1-tier payouts. Every time a car, Insurance or Real Estate is purchased, several people benefit financially from the transaction.
    Although I wouldn’t throw Insurance or Real Estate into the category of affiliate marketing, they are both definitely referral marketing programs.
    4. If I were to start use an affiliate program for say, an online shoe shop – what would be my first steps?
    Coming from an Insurance and Sales management background, when I started in Referral Marketing, my first step was to choose products that I researched and believed in.
    5. Who gives you the money in an affiliate program? Is it income from selling your products, or income from recommending someone else’s? 
    The main difference between the affiliate programs and referral marketing programs is that affiliate marketing relies on financial motivations to drive sales, while referral marketing relies on trust and personal relationships to drive sales.
    In an affiliate program, generally your commissions are coming from recommending someone else’s products.
    For example, using your example about the online shoe shop, you probably wouldn’t be selling shoes that you made in your garage…you’d be selling shoes that someone else manufactured.
    However, the same is usually true in referral marketing. I tend to think of people in Referral Marketing more as Sales reps for a company rather than marketers.
    We all participate in Referral Marketing to a degree.
    If I tell you that the new cinema downtown is the best theatre that I have ever been in and highly suggest you try it out, that’s referral marketing, I’m just not getting paid for it.
    I hope that helps…

  • @matfitzgerald The type I am talking about generates revenue on both sides – I get revenue if my list buys from someone I affiliate with (and I am to be familiar with their products and programs, for my own standards) and those who join my affiliate program promote my products, services, and programs, and make a percentage of what I take in.

  • @joanmuschampfagnani @supereb @leila @matfitzgerald @warrenveach  

    I am trying to wrap my arms around this discussion and just want your opinions on the following:-Say you use the Affiliate Marketing and pay a site for a sale, what is the down side to that?-Where can I go to learn about other forms of income streams from my blog site.

    Thanks!

  • @supereb   Ellen-  Thanks for listing the articles on Affiliate Marketing.

    Steve

  • @warrenveach @joanmuschampfagnani

    I think Warren did a grand job defining affiliate and referral marketing, as well as sharing how that might work and how the money might flow to various parties involved.

    Joan, because I KNOW how simple AND complicated the answer to your question really is, I hesitate to answer it at all, lol. I think a better question to ask, given your stated intentions, is who would be a good mentor to help me learn what’s necessary to 1) make money through promoting affiliate products, and 2) who would be a good mentor to help me learn how best to set up and offer a formal affiliate program to affiliates and joint venture (jv) partners who will market MY products/services for an affiliate commission?

    To help you answer those two questions, there are mentors who give away tons of info for free and those who charge for their programs and services. The WarriorForum.com is probably the best free forum with tons of actively working internet marketers (500,000+) sharing and exchanging info daily. They’ve been around and online since at least 1996 when I first discovered them.

    They also have a HUGE marketplace for selling internet marketing, social media, graphics, video, PLR (private label rights), software, and gobs of other related online products. If you want to know HOW to promote and sell affiliate products/services, THAT is the place to watch the pros (and newbies) in action. Some are phenomenal, some are good, some are complete failures, and some will downright ignite your FLAG IT response! It’s a volatile, but exciting place, indeed!

    BEFORE you sign up or buy into anything or anyone there, though, I’d be glad to offer my opinion, experiences, and personal advice. Affiliate marketing is NOT for the timid or queasy or easily distracted or easily deterred. But if you’re a tenacious kind of person who understands and commits to consistent, repetitive, and highly focused actions over time, then the rewards can be there for you, too. 

    My only blanket statement recommendation is to focus on YouTube, if you want to get the most bang for your buck. It’s the only mass market platform with HUGE numbers that still allows direct affiliate links to product sales pages and the time and thinking involved in producing the kind of ROI you’ll want if far less than if you pursue more lofty and laborious writing-intensive websites and blogs.

    Just my thoughts…

    Robin Carlisle

  • @atlantarobinAgree that YouTube is the place to be but you make it sound like producing SM videos is easier than writing? Or are you talking more about return on effort?My worry is producing low quality videos and actually doing damage to brand rather than boosting it.

  • @warrenveach thanks for such a thorough response. Really appreciated. Just want to make sure I avoid the costly mistakes if I am going to head down this path.

  • @matfitzgerald

    Ahhhhh, yes Matt, I understand where you’re coming from. Personally, I’ve seen million dollar companies put out crapola while one-man video machines put out excellent viewer experiences.
    It’s not how much you spend or even if you make a one slide 20 second video. It’s your pre-production planning… your complete sales funnel… how you set up your viewers’ experience… your call to action… how well you lead a horse to the water they seek.
    And every  case is specific unto itself. There’s no magic bullet that works for everything. It’s more about staying open to what works, seeking out case studies that would fit what you want to accomplish, viewing a lot, learning from peers and experts and those who have actually made money in a manner you can emulate.
    In my younger days, I was an expert on financing cable video show production on The Travel Channel and Learning Channel… bartering with 5-Star Hotels, Resorts and high-dollar businesses to underwrite and house my crews, then selling feature/interview time on the show to 2-5 other local businesses, then flying my crews in for a few days, field producing all the shoots for the hotels and businesses, and moving on to the next show. 
    I say this to show you that there’s always a way to produce great results with zero to little money… and I’m talking FIRST CLASS broadcast quality results that impresses five-star businesses.
    But you don’t have to create an extravagant all-out production to get clients what they want… or to get a BUYER to click through to a sales page for exactly what you KNOW they need and want to buy. You just need to find the right fishing hole full of the right biting fish and plant yourself right in front of them when you know they’ll be biting.
    That’s why I say it’s important to find a mentor, a teacher, a seminar or webinar leader who can help you learn the ropes for YOUR business goals.
    But the biggest thing, Mat, is really something most of us don’t want to hear. It’s not about what WE want. It’s ALL about what the customer wants. And the way I’ve observed things usually work out in affiliate marketing is that the simplest method usually works the best. You’ll spend a year and lots of money making things look pretty and meaningful and impressive… then discover in the long run that what really works, what really drives customers to buy, what really makes them click on an affiliate link… uhhhhh…. is NOT the pretty or impressive or expensive methods at all. Nope… it’s usually the cheap, short, static, boring, straightforward method… the kind everyone loves to hate… that actually gets buyers to click through and buy. Boggles the mind, but true.
    I would worry less about producing “quality” and study more about curating available video content. Many video affiliate marketers know nothing about producing videos but are making a fortune anyway, never once producing or paying for it themselves. Like I said, it’s good to study successful people already doing this.
    Sarah Staar is a good video marketer to follow. She teaches many methods, all of which she uses in her business. She’s a no-nonsense kind of lady and is known for writing scathing reviews of those marketers who lead newbies astray. She also dares to take the “guru make money” crowd on for misleading buyers in their marketing campaigns. I’ve got an excerpt of one of her vids on one of my YouTube Channels. I highly recommend following her and learning all you can from her. I can recommend others, too, but her high ethics are widely known and she’s very active in networking and leading seminars and training groups in England. She’s not a fast-talking smiley salesperson. She’s a seriously serious video professional whose teaching style makes it easy to focus on what’s important in generating online revenue, without all the hype and pitch.
    Please excuse the violins in the background, lol, as I was playing with YT’s editing tools that day, lol…

    http://www.youtube.com/watch?v=cBzWxWC9MkQ
    This was a much longer video for a specific workshop, but her intro her provided a great warning to marketers about what to avoid out there right now, so I edited it to just the part where she talks about this… up to the part where she talks about video marketing and why it’s working so well. Click on the link below the video afterwords as that thread is a good read to give you a feel for what she’s doing, as well as what others think of her and her methods. That product is closed now, so though that is an affiliate link, it leads to a closed thread.
    A couple weeks ago, I joined her $1 trial Sarah Staar Membership Club and went through ALL her free video training… made up of past courses, live trainings and seminars, etc. Her video training is well done, very relevant, and easily learned. I highly recommend her. For myself, I canceled my membership after the trial week, and will rejoin again in January when I had time planned to take full advantage of that. I just wanted to devote my Thanksgiving holidays getting a headstart taking all her former trainings… time well spent.
    Granted, I do have extensive video training… both from the Air Force as a RTV journalist/public affairs specialist and later from a Communications major in corporate video production, educational media, and adult education. But as a teacher myself, I can vouch for her video knowledge and experience, as well as her teaching abilities. The fact that she’s known for teaching the best affiliate marketing methods online to some of the best online marketers online speaks volumes to me.
    Just my thoughts….:)

    Robin Carlisle

  • Wow Robin thanks for all of that. The method I was thinking of was pretty simple and I was going to test it with low cost video production.Basically, it looks for common search threads, creates webcam quality content that answers common questions that people are searching for.It’s effective because the traffic is already there. I’m just hesitant to produce the webcam quality stuff. That’s my mental hurdle to overcome – I’ll probably do the research then smash out 20 x2-3minute videos across a weekend and see what happens.How do you curate content on YT? Doesn’t it just send your audience to other channels?

  •  I know I am a little late to this discussion. I have looked at many affiliate programs in order to enhance my product offerings- I have not really done the Amazon or larger company affiliate programs , cause I have found that a lot of them are a ton of work to promote and you only get a very small % of each and every sale you make. It is obvious to me and others that the larger your database the better you would do with programs like that, but I personally like working – hand to hand with others. I believe in helping where-ever I can.

    By a blessing, I was able to get involved in a company that also recognizes this and wanted to give every business owner, whether home based or not a lot of online tools that could help them with productivity, lead-generation, social media ideas as well as a unlimited CRM system. As the owner and personal friend of mine has stated,  he had this idea 2 years ago to make his life a lot simpler and spend more time with his family then in front of a computer.

    He has along with many other investors ( 100 ) to invest in his idea. Surfice to say he had no problem in getting this done in a matter of weeks. He is a master at creating teams that help each other. He also has noted that many people when you grow your affiliate business does not have the time to train each person so he is automating many of these tasks the do take time but are necessary in order to make a 2nd income that is regular.

    There is a ton of guru’s out there, including in some Marketing forums that promote they can help with any affiilate program but when you get their program they upsell you a ton of things so by the time you have learned all of this, you have to make enough sales to cover it just to break even.

    I like my friends approach he is offering over 20+ online tools for everyone – no need to buy a thing. However he will have other options to enhance your marketing even more and he will charge for that but it is minimum pricing cause he knows the world economy is hurting.

    I can share with each one of you what this is all about. I started a few months back talking to my friends/ former customers and some of you on this forum and I have over 90 people that have pre-registered so far.. I think it was a success and I almost at my goal before launch. Let me know by connecting then PM me so I can give you the link. Don’t want to give a link unless It gets approved to do so. Thanks for your time- I do appreciate it – I am available most days even weekends to answer your questions! I will read over most of your posts but will be busy for the next hour.

    @joanmuschampfagnani @supereb @chrisloeser @kathybernard @leila @stevecurran @warrenveach @matfitzgerald @atlantarobin

  • @matfitzgerald To answer your question about my ‘side business’ – I’m happy to share. The activities that I spend the 5-10 hours a week on are primarily posting short ads in free spots online, and then responding to the people that message me for information.  Once you learn the ropes, it is alot of repetitive messaging, which I appreciate as my main pursuit is elsewhere and I’d prefer not to take up alot of my ‘brain power’ on this particular avenue of income. 

    This particular affiliate company only works with those in the USA, United Kingdom and Canada, so I don’t think it would be available to you in Australia, unfortunately. If you did want more info or to hear more about my personal experience with it, feel free to send me a personal message.  :)

  • Hi @leila ,

    Thanks for the follow up reply.
    As soon as I work out how to PM on this forum I’ll shoot you through a follow up.

    @atlantarobinThanks so much for the video link! I love her warning that most marketers that are using old techniques are making money off workshops, etc rather than actually using the techniques themselves. It’s an extended version of “those who can, do, those who can’t teach’.

    I definitely will move onto video marketing. I prefer the idea of integrating it with other methods. I’m loading up on content, both created and curated. Didn’t realise you could do that with video content though. How are you able to use that video on your YouTube channel instead of directing across to Sarah Starr’s? I thought that was a no-no?

    Really loving the help and generosity on this site. You people are truly awesome!

  • @matfitzgerald

    YouTube encourages folks to use “Creative Commons” videos to do mashups, curations, etc. When you upload a video to YouTube, you have the choice whether you want to limit syndication or copying. Now the default is a “Standard” license which keeps others from reposting or editing your content.

    However, you can also choose “Creative Commons.” CCBY3 allows others to reuse, mix, and/or use your content for commercial puposes.

    Sarah’s video showed up in a search I did in CC one day… As you can clearly see, I encourage people to visit her sites as I believe she’s a great teacher. I also edited her video to the “educational” part that I though others should hear and that would qualify as “fair use” for editorial purposes. The adddition of my web address is to direct people back to other such educational videos streaming through my site.

    Though users can’t see it yet, I have a category set up that features specific internet marketers and social media specialists, both their educational ideas and their online products, if they have any. Sarah is one video marketer that will be featured there.

    Though it’s rare that big-name marketers will submit material to Creative Commons, it does happen. One even teaches the importance of doing so in order to obtain a viral effect and for brand-building purposes.

    I’ve started branding my Creative Commons curations, mashups, etc at the end of my video title… How to Center Your YouTube Page | CC RobinCarlisle.Info… so copyright owners, YouTube, and others KNOW I edited the vid directly in YouTube’s Creative Commons video editor suite. I’m acutely aware that copyright owners change their minds sometimes. I once made the mistake of uploading 50 vids under Creative Commons and had to go back and change it to Standard because of an overlooked licensing issue that I didn’t want to giveaway for those particular videos. It took days for those vids NOT to show up in Creative Commons.

    AFTER I’ve created and uploaded a lawfully licensed vid using CC videos, it’s part of my video optimization strategy to do a few things that usually prevent any later objections anyone might have. But my focus is ALWAYS on what YouTube/Google requires because the penalties for violating their rules, customs or terms of service can get you shut down on YouTube, Google, and with PayPal all in one full swoop.

    Always stay away from any material that looks as if it has been broadcast on licensed television or radio stations. Broadcast licensing sucks you into dealing with hundreds of different governments’ laws directly… so don’t go there.

    Also, I NEVER attempt to monetize anything that has Creative Commons content in it. You must check a box claiming you either created and own all rights to a video production you upload for monetization purposes. Get this wrong three times, sometimes even one time, and you WILL get permanently banned from YouTube (and thus risk getting banned from its owner Google and payment processor PayPal because of their standard refund risk assessment that makes you a poor risk in their eyes).

    Bottom line… I’ve seen the film work you’ve been doing online so I know you have some understanding of rights usage involved in video productions. For all others, learn this stuff or stay away from monetizing anything until you do. Master this stuff and reap the rewards. Anything in between is well… dang risky.

    Just my thoughts…

    Robin Carlisle

  • Also, it might help to understand that product owners that use affiliates (commissioned sales and marketing people) to market their products usually GIVE their affiliates the rights to copy and use their likenesses and their products’ likenesses in their own marketing materials.

    When I first saw this Sarah Staar video, I was promoting a different product of hers and used this vid to promote THAT product, specifically to reiterate that she has high ethical standards and really WILL tell you the truth about what is working NOW in her business… not trying to sell something she does NOT use and does NOT work NOW.

    In my marketing video for her product then, I put “More info at RobinCarlisle.Info” in that promotional video, along with a link to Sarah’s product sales page in my video “description” area on YouTube. That way, you hear her speak on my YouTube channel page and if you “click the link below,” you will go directly to her sales page.

    To me her talk is so relevant that I can use MY edited version over and over for whatever product of hers I promote.

    After a promotion is finished, I try to change the links to just direct people back to MY site, IF the video is still relevant. If not, then I just leave it on YouTube with a link directing back to my site. Eventually, thousands of those will be pointing back to my site like little billboards and there they most certainly will find something to interest them. LOL… at least that’s what people tell me. But as a site that’s basically only a few weeks old, I’m astounded by how video has made things go soooooo fast!

    Robin Carlisle

  • I have followed the thread of this very interesting and informative discussion. Although I am a newbie, I will visit Sarah Staar site today, learn what I can and see if I can use on my http://www.lizoblogs.com which, frankly speaking, is about a 60-year old, averagely-aware African woman who lives in Europe and is trying to keep up with the world today. Thank you, guys… Amazing!

    LizO


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