said 1 year, 5 months ago:
Thanks for feedback, Rich
I want to add that this is not my company and it cost more than $150 million,the board of directors consist of a couple people from Microsoft, CEO man who worked in top position in Groupon, so i want to believe they know what they do
Main focus is on Shopping Mall with cashback, other are additional for engaging.
My role is only to attract people, who shop online (W/M 25-36 years) . I’am just saler, recommendator )) so i have affiliate link, some marketing material and some information. How i understand situation, i should build relationship with each potentional customer…. but how to involve, generate loyalty??? How to make the customers want to engage with me?
So, what i plan to do:
1. Create Blog:
What are better huge coverage like m/w 25-36 years old or m/w 25-36 years old who buys popcorn in Popcorn shop?))
1. Write 50 themes for blog. 2. List of people (opinion leader) for communication. 3. Activity in target communities
1. viral (usefull
for target audience; positive, negative; target on different emotions); 2.gives for people opportunity to
communicate, meets, create smth with brand, be with brand and this social circle, share valuable content.
I think almost the same strategy, main points: 1.engaging on fun page (likes, activity hunting) 2.viral content 3. more personal updates than on blog 4. actively involved in commenting.
This is how i see my next steps.. What do you think? What i can ad or delete?
Problems: 1.how to involve, generate loyalty to me? 2.How to make the customers want to engage with me?