Hi to everyone, 
this is pleasure for me and i’m very happy to be in this club!
and if i do smth wrong just pm me, coz i do this accidently

so, i’m from Kiev, Ukraine(Europe (near Russia, Poland etc.)), my name is Serhii, 22 years old, student.

I started searching information about Internet Marketing and social media, coz had some problems with attracting new customers to the website, which offers in few words:

- cashback(discounts) in shopping mall( for ex. Barnes&Noble, Wallmart, JCPenney, Apple Store, DisneyStore, GoDaddy, Omaha Steaks Petsmart and so on. If you buy online in this or other stores, you can easy save money doing same things);
- entertaiment ( music, games, radiostations ); 
- auctions, etc. 

So, i’m struggling with:
- How to recommend website(main value is cashback for free users) to the customers right? Can be this service interesting for customers? What i can use? Which are main concepts in this? Could you recommend something? Where and how i should start? What important questions can i ask you?

Thank you for attention.

@rich-brooks
Thanks for feedback, Rich

I want to add that this is not my company and it cost more than $150 million,the board of directors consist of a couple people from Microsoft, CEO man who worked in top position in Groupon, so i want to believe they know what they do
Main focus is on Shopping Mall with cashback, other are additional for engaging.
My role is only to attract people, who shop online (W/M 25-36 years) . I’am just saler, recommendator )) so i have affiliate link, some marketing material and some information. How i understand situation, i should build relationship with each potentional customer…. but how to involve, generate loyalty??? How to make the customers want to engage with me?

So, what i plan to do:
1. Create Blog:

• choose target audiende: 

• Blog strategy. 

• Content:

2. Facebook:

I think almost the same strategy, main points: 1.engaging on fun page (likes, activity hunting) 2.viral content 3. more personal updates than on blog 4. actively involved in commenting. 

This is how i see my next steps.. What do you think? What i can ad or delete?

Problems: 1.how to involve, generate loyalty to me? 2.How to make the customers want to engage with me?

Thanks.

@rich-brooks 

way to the customers heart is through their  needs )

so this is easy game, i must only to find people which i can help, and which need my help

Thank you, Rich.

Start with a simple question, why are you “loyal” to certain brands & certain websites? If you create a detailed infrastructure around yourself as a representative of the primary demographic… that should help give you a place to start in terms of what might be valued as a reward structure.

Then take the best/favorite website that you frequent for a specific need & run ‘em through a simple SWOT analysis vs the 3 of the other similar websites you’ve used as alternates or would use if your top pick went away… now you’ve got a whole list of “positives” that you might be able to incorporate into your own program.

Once you’ve outlined it & put it in play, you’re going to need to make you’ve got the support of the organization cause it’s going to boil down to every person, rep, website, blog, profile that’s out there claiming authority/knowledge/employment or other affiliation with your website… is going to need to embody that mission/vision you’re building your brand upon.  I know this is wishful thinking cause we all work or have worked at places where “game face” wasn’t exactly the “true face” of the company.  But if you want to foster loyalty & customer retention, everybody from top to bottom (at least that’s my belief) has to walk the walk & talk the talk.  Customers are quick to weed out the BS’ers & there is nothing harder to overcome than a very loud blogger with a grudge, a platform & a faithful following.

So if you’re gonna do it… do it right… do it well & if you build a solid customer-centric platform, they’ll come! Just make sure you follow through on what you say & they’ll stick around.  Go the extra mile for a few & you’ll have the groundwork in place for a nice, well informed grassroots platform…