said 3 months ago:
This makes me think of Valerie VanBooveren (spelling?). A former nurse, her total focus is on serving the senior care, assisted living, and nursing home market. She heavily centered her work on Google Places, even selling an awesome training course on how others could use that as their focus, too. Of course, then came G+ and local pages shifted, so she had to shift, too.
But the fact that she chose ONE market, of which their are thousands, if not millions of customers with very similar needs, actually cuts her research time into almost nothing. She knows ALL the target KWs ALL her clients are competing for and is better able to focus her time, talents, and assets because she excludes all else.
Awesome power-house marketer! Great strategy!