#7: Only One-Quarter of Social Networkers Use “Daily Deals” Sites (10 posts)

Topic tags: Daily Deal Industry, groupon, Livingsocial
  • Profile picture of
    Ace
    Darrell Ellens said
    3 months, 1 week ago:

    The Daily Deal companies need to start talking to their customers not at them.

    @darrellellens | # | Top
  • Profile picture of
    Captain
    Amy Hall, Virtual Assistant for WordPress and MailChimp Help said
    3 months, 1 week ago:

    @darrellellens  And your point is? ….

    @amyhallbiz | # | Top
  • Profile picture of
    Club Leader
    Rich Brooks said
    3 months ago:

    @darrellellens

    I’m not sure if that’s a little or a lot, despite the way it’s written.

    What’s the average for non-social networkers? 

    @rich-brooks | # | Top
  • Ann at greenoak
    Guru
    Ann at greenoak said
    3 months ago:

    thats  goood advice for us all!!! we try…. i would never use daily deals  tho, or anything like that…. @darrellellens

    @annfurnivall | # | Top
  • Profile picture of
    Moderator
    E N Brown said
    3 months ago:

    HI @darrellellens

    As a shopper —

    The only Daily Deals I ever bite on are those that offer a free Kindle book and most of those come from Amazon.  I also look for deals on gifts at PulseTV when I need a unique gift (but it has to be something good, not junk!) 

    I also look for restaurant deals as some of those are pretty good. A penny saved – and all that – don’t you know.

    As an advertiser —

    I don’t use those sites for ‘deals’ of any kind so don’t have a clue how they operate. 

    .02

    Eileen :D  

    @supereb | # | Top
  • Profile picture of
    Ace
    Darrell Ellens said
    3 months ago:

    Hi @amyhallbiz  Both the Daily Deal and Social Media industries have grown dramatically in the past few years. A lot of people have concentrated on one or the other. The Daily Deal industry has not done a very good job of educating the consumer or the merchant via social media. The merchants in a lot of cases have had a bad experience. Many of them were unprepared to run a deal and use social media to connect with the customer.

    There are a lot of new technologies coming out for the merchant to run their own deals, better social media platforms to communicate with their existing customers and potential customers.

    As in anything else, it depends on the type of company and who your customers are. Many local businesses don’t need a thousand more customers, many of them only need 10-35 new customers at any given time.

    With the right social media plan this can be achieved.

    @darrellellens | # | Top
  • Profile picture of
    Ace
    Darrell Ellens said
    3 months ago:

    Hi @rich-brooks   I think the amount of social networkers using Daily Deals is very low and that there is a lot growth potential. I think in 2013 we will see a lot more deals incorporated into blogs and other forms of social media for the sheer fact it is another untapped revenue stream. We see the rise of guest blogging. I am sure there were a lot of blunders for some and many successes for others.

    What I am trying to say Rich is there is an awful lot of potential. Both industries are changing daily, the deal companies are doing a better job of working with the merchants but still have a long way to go. Social merchants will do extremely well this year with joint-promotions.

    The Daily Deal is here to say. I think there is a lot growth for bloggers, small business, social media pros etc.etc. to find their niche.

    Darrell Ellens

    @darrellellens | # | Top
  • Profile picture of
    Ace
    Darrell Ellens said
    3 months ago:

    Hi Ann ,@annfurnivall   The first thing one should look at is the cost of acquiring a new customer and the life time value of that customer. In many cases it is not worth running a deal. 

    Many businesses don’t take the time to really evaluate how and when they could incorporate a deal into their marketing plan. 

    Darrell 

    @darrellellens | # | Top
  • Profile picture of
    Ace
    Darrell Ellens said
    3 months ago:

    Hi EN @supereb   I think learning about the Daily Deal Industry is important. It’s just like learning about Facebook, Linkedin or Pinterest, it’s worth the look into it, and then decide for yourself if and where it can fit in.

    Darrell

    @darrellellens | # | Top
  • Ann at greenoak
    Guru
    Ann at greenoak said
    3 months ago:

    @darrellellens thanks  darrell, i like  hearing about the  deals  just in case im  missing something…so far i dont see them fitting  in  for us…. 

    …. i  judge things  by how my successful  peers  are doing and havent seen  the  deals being  used at all on their pages….

    @annfurnivall | # | Top

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