said 3 months ago:
Hi @amyhallbiz Both the Daily Deal and Social Media industries have grown dramatically in the past few years. A lot of people have concentrated on one or the other. The Daily Deal industry has not done a very good job of educating the consumer or the merchant via social media. The merchants in a lot of cases have had a bad experience. Many of them were unprepared to run a deal and use social media to connect with the customer.
There are a lot of new technologies coming out for the merchant to run their own deals, better social media platforms to communicate with their existing customers and potential customers.
As in anything else, it depends on the type of company and who your customers are. Many local businesses don’t need a thousand more customers, many of them only need 10-35 new customers at any given time.
With the right social media plan this can be achieved.