said 2 months, 3 weeks ago:
When I look at our stats I see that Google is probably the #1 driver of traffic, but then it splinters. We get a lot of traffic from FB & Twitter, a lot from our blog (which is under a different domain), and depending on the last time I wrote for the SME, a bunch from there, too.
I had a nice interview w/Derek Halpern the other day and we were chatting about SEO. We both agreed that search traffic is good, but it’s a challenge to rely to heavily on just one source of traffic.
Google might change its algorithm. Facebook may change edgerank. Twitter might go out of business. Pinterest may stop being cool.
It’s important to leverage as many channels as you can manage, but ultimately you need to build your list. That’s something you own, and you can continue to use even after the current social media platforms have long gone away.