said 9 months, 4 weeks ago:
@ken-mcclary hit it right on the head in that it’s all about what the fan does for you and not their ‘Likes’.
Ultimately users follow your company page on Facebook because there is some incentive for them to do so. Posting interesting and informative content is always good (keep a schedule!), you can also run promotions that get your fans talking. Simply asking people to ‘Like’ is also not a bad thing as long as you’re not forcing them to do so. Never hurts to
Never forget the real world! Telling your customers the benefits of following your brand on Facebook can work wonders. If it’s purely electronic, try placing the call to action over email.