Claudia Poeckl said
1 year, 2 months ago: I have never thought of setting up a FB store but now that you raised the questions, this is what comes to my mind:
Facebook’s privacy and data protection issues (hot topic in Europe right now) are not helpful for trustworthy e-commerce activities
An official company website needs to fulfill certain legal requirements, it belongs to the company I am buying from and is not hooked on third party (e.g. FB) rules and regulations – I would therefore feel more comfortable buying from a company website
Facebook (G+ etc) users don’t like offensive selling on the social media site. If you are selling too hard, you scare your fans away. If you don’t promote your FB e-commerce enough, it will not deliver the desired results. It’s a very thin line…
I’m curious to see how others will respond to this topic… 