Would you ever buy or sell through Facebook? (4 posts)

  • Hi all,

    I’m putting together a blog post at the moment about Facebook commerce. Recently a lot of brands have been closing their Facebook stores, however I believe F-Commerce still has potential.

    I wanted to know;

    • If you would ever sell through Facebook and why you would or wouldn’t.
    • If you would ever buy through Facebook and why you would or wouldn’t.

    Thanks guys :)


  • @rosieballie – I think I’ve touched on this in another topic, but I use to sell tickets to my event (Derby City Comic Con). It is not the primary place they are for sale (they are also on our Web site). We didn’t sell a lot through our Facebook page, but I thought it was worthwhile to give it as an option.

  • I have never thought of setting up a FB store but now that you raised the questions, this is what comes to my mind:

    Facebook’s privacy and data protection issues (hot topic in Europe right now) are not helpful for trustworthy e-commerce activities

    An official company website needs to fulfill certain legal requirements, it belongs to the company I am buying from and is not hooked on third party (e.g. FB) rules and regulations – I would therefore feel more comfortable buying from a company website

    Facebook (G+ etc) users don’t like offensive selling on the social media site. If you are selling too hard, you scare your fans away. If you don’t promote your FB e-commerce enough, it will not deliver the desired results. It’s a very thin line…

    I’m curious to see how others will respond to this topic… ;-)

  • Hey,

    @Claudia Poeckl, I think privacy is the biggest concern with buying through Facebook and I can understand that.

    Thanks for your replies so far.
    We’ve set up a poll on our Facebook page asking whether you (as a consumer) would buy a product through a brands store on Facebook.
    I’d be really greatful if some of you wouldn’t mind taking part in it.

    http://www.facebook.com/themarketingpeople?ref=tn_tnmn

    Thanks,
    Rosie.


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