said 8 months, 2 weeks ago:
The company is getting bothered about FB likes….to the point of demanding get more or go…..
I started with the company at the begining of the year..at that point the FB page and well Social Media in general was basically not being utillised…they had a page with no likes.
Since Feb I moved it upto 160, which isn’t much and the twitter from zero to 530. I have a good engagement with folllowers across our social media outlets…YouTube has gone from 700 views to 4,000…
The main problem is the product is new to the UK market and the dmi graphic they are currently targeting are involved in the classic car industry, which in general don’t utilise social media in the same way as a younger demi graphic. Nearly 80-90% of our distributors don’t use social media because their customers don’t really use it.
So the target audience the company has been targeting through mainstream marketing and advertising don’t use or are interested in our social media outlets.
This is my problem because I’m having to try and engage an audience who as yet aren’t targeted with our product, which means they don’t even know our product exists.
I’m not a newbie, I’ve been in the media and PR industry since 1997….but this task is getting the better of me.