Kevin Haszard said
1 year, 3 months ago: Since Facebook converted personal Profiles to Timelines, the rumor mill has been fired up with speculation that Pages will soon follow suit. I’ve heard from numerous users who are worried that Timelines will replace Pages and their custom tabs will cease to function, so I wanted to take some time to assuage these concerns.
Custom tabs serve as an integral piece of the social media puzzle for companies big and small. Companies rely on their custom tabs for gathering user data, generating sales, customer support, and much more. More importantly, companies spend lots of money on Facebook ads to promote their custom tabs. Because custom tabs are the cash cow they are, it’s doubtful that Facebook will get rid of them.
But say Facebook does change things up, and custom tabs are history. Because of the ad revenue they’d be missing, Facebook would be shooting itself in the foot if there wasn’t at least some way for companies to present custom apps to their fans. There would have to be some kind of new Timeline App. If this is the case and monumental changes are coming, it won’t be overnight, and we’ll have time to adapt.
Facebook has gone through numerous overhauls in the past. Tabs used to look like actual tabs across the top of a Page, but Facebook relocated them to just under the main Page image. Tabs used to be served via FBML, but Facebook put the kibosh on that, and mandated tabs be served via iFrames. These were huge changes that could have rocked our world, but in these and many other instances, we made the necessary adjustments before our competitors, and our users were ahead of the game before Facebook implemented its changes.
No one knows exactly what Facebook is going to do next until there’s an official announcement. But I do know that Facebook will continue to make changes, just as they have in the past. When they do, our talented, agile team will allow us to adapt, no matter what Facebook throws at us.
http://www.facebook.com/sixohthree.smm 
