Social Media Marketing is all about building relationships.

I compare these relationships to a bank account.

We make deposits and we take withdrawals

We must have deposits on hand if you need to take withdrawals

What I am getting at here is you need to have a schedule like your personal budget schedule whereby you make a content strategy about how you going to make those deposits of valuable content in order to withdrawal the interest that  is the relationships you build over time.

Don’t make deposits of content unless they bring value to the conversation and don’t expect a financial reward or sale in return. The only thing you should expect is a valuable relationship with a person that is the best ROI you can hope for. If it leads to a referral later on great, but let the person lead you to it not you…
cheers
Brian Mcfarlane