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Which Book is on top of your ’MUST READ’ pile? (15 posts)

Topic tags: book, marketing, Rhuarhii, social media

Rory Ramsden said
1 year, 4 months ago:
A quick check of Amazon will show you that there are a lot to choose from. Which is your favorite and why?
@roryramsden | # | Top
Peg Sousa said
1 year, 4 months ago:
this is a GREAT topic, Rory. thanks for starting it. i’m actually reading a classic marketing title “Influence: The Psychology of Persuasion” by Robert Cialdini. Why? Because it was referred to over and over again by speakers at the Conversion Conference which I attended in NYC in Oct. It IS enlightening, no doubt about it, and offers great insights into our “human-ness” and how we make decisions, rationally or not. (and mostly not.)
Also have a few on my “to be read” pile:
- “No Bulls..t Social Media” by Jason Falls and Erick Deckers – has anyone else read it?
- Likeable Social Media by Dave Kerpen … again, any reviews?
Excited to see what others post.
@pegsousa | # | Top
Frederic Gonzalo said
1 year, 4 months ago:
There is book that just came out that I will certainly order and want to read asap is “Go Mobile“. Mobile marketing is such a hot topic, and a trend I believe is here to stay, so I believe this book should provide some good examples and insights on how to go about this recent area of marketing.
More details here: http://www.webinknow.com/2012/01/go-mobile.html
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Rory Ramsden said
1 year, 4 months ago:
@Peg Sousa I haven’t read No BS SMM yet… It’s next on my list
BUT
I interviewed Eric though
Enjoy
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Gabriel Marinescu said
1 year, 4 months ago:
How about The End of Business as Usual by Brian Solis?
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Glen Gorham said
1 year, 4 months ago:
Groundswell. A definitive must read for social media heads.
@glengorham | # | Top
Jakub Mysona said
1 year, 4 months ago:
I’m just half way through Crush It http://www.amazon.co.uk/Crush-Time-Cash-Your-Passion/dp/0061914177 great book
Next one on my list is Trust Agents
http://www.amazon.co.uk/Trust-Agents-Influence-Improve-Reputation/dp/0470635495/ref=sr_1_1?s=books&ie=UTF8&qid=1326744176&sr=1-1
and Launch
http://www.amazon.co.uk/Launch-Quickly-Propel-Business-Competition/dp/111802723X/ref=sr_1_1?s=books&ie=UTF8&qid=1326744236&sr=1-1
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Rory Ramsden said
1 year, 4 months ago:
@Jakub Mysona Just read ‘Launch’ … Very good. @mikestelzner lays out the whole strategy that made SME what it is today
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francesca belluomini said
1 year, 4 months ago:
Enchantment, by Guy Kawasaki?
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Dan Gershenson said
1 year, 4 months ago:
Brian Solis’ book gets my vote as well. And since I’m going to his book signing tomorrow, I’m pretty sure that’s my next read for sure!
@danonbranding | # | Top
Peter Trapasso said
1 year, 4 months ago:
My current reading list:

1. Social Media Analytics by Marshall Sponder

2. Social Media Strategist by Christopher Barger

I am also reading through a couple of books on Google+. I also ordered that “No BS” book.

Two books that were recommended to me are In The Plex: How Google Thinks, Works, and Shapes Our Lives by Steven Levy and The Facebook Effect: The Inside Story of the Company That Is Connecting the World by David Kirkpatrick.

I would love to have a social media book club started. Maybe that needs its own thread. Any thoughts?

thanks,

Peter
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Peg Sousa said
1 year, 4 months ago:
@roryramsden – thanks! thoroughly enjoyed the video interview.
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Rory Ramsden said
1 year, 4 months ago:
@Peg Sousa Glad you liked it… and NO… you’ve been promoted already you[re now officially and adventurer or should that be adventuress?
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Melissa Agnes said
1 year, 4 months ago:
Ive just read Launch, by non other than Michael Stelzner, and it was really well done and insightful!
I can’t wait to read Mari Smith’s new book.
The one business book I would recommend, is “The New Rules for Marketing and PR” by David Meerman Scott. It’s not about Facebook persé, but it is brilliantly written for today’s market, expectations of your audience, etc. The third edition just came out, and I can’t wait to read it!
@melissaagnes | # | Top
Alexandra Briggs said
1 year, 4 months ago:
@roryramsden I have two on my list I am trying to find time to dive into further:
1. How to Build Buzz for Your Biz by Wendy Kenney2. Measure what Matters by Katie Delahaye Paine
I have both and I am eager to be able to move beyond “skimming for ideas”
@alexandrabriggs | # | Top