said 1 year, 3 months ago:
@chatmarketing I keep a spreadsheet and use that to monitor the numbers over time. It just helps me get a “big picture” perspective.
You could do this daily or weekly – depends on how much time you have. I do this daily but I’m a social media nerd.
I like to see at least 3-months worth of data before I’m happy. Mainly because the longer your data set the more of an idea you will have if you are being consistent enough with your engagement.
Once you have that data, average it to get your number. Or even better, use Excel to graph it and find your trend line – if it is moving up then you are doing the right things. Depending on your skill level you can also use a “weighted average” which is a little more accurate.
One thing to consider though if you are measuring consistency, is to take out any unusual activity. If you run a contest for a week during the time period your “Talking About” will likely spike, which will lift the average. Which is fine over 12 months but it will over-inflate your average over a shorter time when you want to measure consistency.
I hope all that made sense.