said 1 year, 4 months ago:
@johnpristine The question I would have for you, if you were a client: Why? Why are you on Facebook with a business page? Is Facebook the best way to reach present and potential clients?
Are you seeking to increase awareness for your services, or engage with your client base? Do you want this page to become a discussion forum, or you will simply use it as a broadcast media?
Answering why will lead you to develop the what, the when and the how. Perhaps Foursquare is a better option (don’t know how popular that is in Ireland), or Yelp or another local social network. Do you have a web site? a blog?
The worse thing anyone can do is to open up a Facebook page, just “because everybody else does”. Define your strategy and goals, then you can start thinking about tactics (some of which have been mentioned by @abigailgorton @casmccullough already)
Hope this helps. Cheers,