said 8 months, 2 weeks ago:
You asked lots of questions that have very expansive answers. Because I have some time restraints today I kept my answers fairly basic.
Is it a college education in the social media field?
Though I haven’t checked, I sincerely doubt it since it’s a relatively new and ever changing.
How do you know that someone is legit?
This is a very good question and many articles have been written on it. Google “how to choose seo company”
What other facets does a person need to know…. to call themselves an expert
SEO is a ever expanding skill set and in my opinion isn’t done by one job title.
Has anyone taken a social media class to get “certified”?
- Designer: SEO starts with planning the design interface. Looking good + user experience + functionality. Content and backlink planning should start here, but may or may not be done by the Designer.
- Business Owner: Owners need to understand how to add content to their site that continues the plan laid out in step 1.
- Social Media – multiple online presences are now a integral part of SEO. Setting up these accounts, optimizing them and then having an editorial calendar for posting to them (as well as your website) is very important to Social Media Marketing as well as overall SEO.
I have not. Excessive reading of blogs and books, Lynda.com and experience has been my certification. I would not call my self an SEO expert. I’m a developer I know how to build sites that lay the foundation of SEO and how it all interconnects. There is still much I will continue to learn.
lol, I guess I would like to be able to call myself a “social media expert,” but I feel like I would need to take a class to become certified.
I don’t know of any classes like this that are part of a collegiate organization, but there are experts out there that offer training. You can check out http://socialmediamanagerschool.com/ Andrea Vahl and Phyllis Khare are proven Social Media experts and I’m sure put out a fine course. I took their free intro webinar and learned a few things I wasn’t already aware of. I’d of taken the course, but I try and use my educational budget for training that is more in my wheelhouse as a developer.
In your opinion, which ones of these platforms are the most important.
& all of the others
I’d say it depends on a lot of things like who your target audience is. Don’t forget Google+
I know I didn’t address all your questions, but hopefully it was enough to get you started, and others I’m sure will chime in.