Great question!

A landing page is something that needs as much thought as an entire social media strategy, especially if you are going to stick with one general landing page for your business. Like a logo it needs, all of the informational elements, as well as consistency with the brand image that you’ve built. But I also believe it needs to reflect the time period we are in while playing to the tastes of your most active viewers.

Developing a landing page for a restaurant has been somewhat difficult because we cater to two very different and distinct groups, so building one page has be a challenge. I’ve been focusing on the nightlife aspect and its been about what’s hot right now in the night life scene like new alcohols and popular bands and DJs.

I find a landing page should be clean, concise and have links to your other social media efforts. My companies landing page for example ( http://www.facebook.com/soundgatestudio ) Informs a persn and links directly to: My twitter profile, the information page (basially about us page), Even key services like our online audio editing. All on the landing page. Some people don’t like it, I personally find it works very well. Check it out and let me know what you think Also, on the right side of this page I see a link to “Top 10 Small Business Facebook Pages: 2011 Winners!” I would definetly look at those for inspiration and ideas!I hope this helps Take Care & Good Luck!!