said 1 year, 1 month ago:
Personally I have a page on Facebook, Google+, Twitter, and a blog. I use Facebook almost exclusively. I closed my brick and mortar location and work exclusively from online venues including teaching workshops – whether it is on Facebook or skype. I have a very small email list but have an 85% click through rate on emails because I have worked with nearly everyone on the list (just under 1000). I have never bought a facebook ad so can’t speak to that, what I have done is build community, engage “fans”, and have soulversations.
Conversion for me means that a “fan” takes a workshop or engages in a service that I provide. Workshops fill within hours of posting as I keep them to 30 people. I book client sessions currently a month out.
My experience has been that the more I engage with quality original content, the more authentic I am and do not try to hard sell anything, and the more I am available I am in soulverations with “fans”, the higher the conversion rate is.
I have worked with a few people who do have product to sell and a brick and mortar story, we used facebook to take her business from a local only to an international business. 14 months ago she was sell from her studio only, Through facebook connection and some intense soulversations with people, she is now distributing her product in 100 locations both nationally and internationally. And since shifted her business/sales strategies to a sales team (thank you Great Spirit). Hard work long hours but it paid off for her without buying a facebook ad and only using facebook as her primary vehicle for marketing online.
Just some thoughts.mwahCarla