I am to have a million likes by the end of 2012 (609k now) and launch a facebook arcade. 

How about yourself?

To create “buzz” prior to the launch of our website and service. Any ideas how to get word out to the masses on the web? 

@pacey 609k wow! But I looked at your page and you have only 2.5 k people engageing with your brand. If I may give you some advise. Seting a goal like “increasing my fan engagement percentage” would benefit you greatly. It would offer more visibility on Facebook.
Hope my advise did not bother you and you received it in the spirit in which it was given
Have a great day!

@pacey Thanks for the reply. I understand more now about your page. But I have a few questions, if you have the time. For how long did you keep the like button on the website? And, of the new fans, how many did you manage to keep as engaged users? Also, why did you take out the like button? You said the engagement now comes from likes. Can you aproximate the ratio of likes to comments, shares etc? One last question. What contest did you run? PS I ask all of these things because I am interested in examples from others and what I can learn. Hope I did not take too much of your time

@pacey First, I have to thank you. Regarding interacting with your fans I learned a new “trick” today. This ideea of a caption contest, and variations on it, seems it could yeld some nice result. I don’t know how many people use it, but I never an into it, never read about it and so on. So thank, I learned something new.

”of the new fans, how many did you manage to keep as engaged users?”
First, re-reading this thread i realize i made a mistake. I read about a big contest which brought in quite a few fans and when i replied to you I asked you about it, even though it was not your contest. Secondly, I was mobile and I (still) dislike typing long messages on my phone.

If the conversation is started… let’s go on with it. What I thing it would be an ok-ish way of measuring the ROI in engaged fans is this: before the contest you had an average number of engaged users. Let’s say 1k. This was the loyal community you started with. During the contest you get to 2.5k. One month after the contest ends you end up with an average of 1.8k that still engage with your brand. So i’d say the ROI in active users in this case is of 800 fans.
Would this way of measuring be wrong? Anyone knows a better way?

Have a great day!