If you are referring to the type of content you use on Facebook, think of ‘variety,’ 

CONTENT VARIETY consists of  LINKS from other posts you found helpful/interesting and shared, PHOTOS you upload or share, VIDEOS, or just plain TEXT.   A variety of content keeps your page interesting. 

TIMING is another part of the strategy.  Spread your posts throughout the day to determine when you get the most engagement.  There is an timing option at the bottom left of your status window; set the hour, minute etc. as the enter each post.  To avoid posting in clumps – you can also use something like BUFFER to schedule them throughout the day.

CONSISTENCY also figures into your strategy.  Get started posting on a schedule that works for you. 

Bottom line, is to do what works for you and your schedule.  Trying to fit into someone else’s idea of ‘what should be done’ can be quite up-ending and disappointing. 

try and figutre out what your  target  customer likes  and  do a lot of that….. mine likes  neat old  or  rehabbed   home interior  stuff….especially outside the  box or  big and  dramatic  and different…

@anoob - I think that when it comes to content, to some degree it depends on who you are trying to target.  The important thing is to put content on your page at least once every day, and make it content that will be interesting to your fans.  What you really want is to put content on there that will get them to respond in some way…just reading it or looking at it doesn’t do the trick.  You want them to either like, comment, or share your post.  That’s how it becomes viral.  So if you post a picture, add a question about it to your post that gets people to respond.  If it’s something that you want people to pass around, then ASK them to share it. Facebook also has the question/poll post so that you can ask questions that get people to respond.

@cynth1ab i dont  go too far in  posting   about things  besides   business….   my most  engaged with    posts  besides the  super cute ones i put on   rarely [like puppies]   …are  about  what my  customers and i  really like…. the kind of  things  i sell…they  like my  business and  isnt that why they   became  fans?   the  relationships  are around me  getting them  things  that   they like.or  at least  eye candy  from  their passions……so its business about  all the time…and it works if i   meet  their  hopes….

if i  sign up  for  grandma  mary’s fb page  i  dont   realy  care about her  dog or jokes….i get plenty of that  from  my  friends..

i go  for  good business relationships…built arouond my   stuff…that i want them to buy…so i can stay in  business…etc etc

@mitch-rezman  Excellent Tip!!!  Thank you for sharing that information – one more tool in the tool box!  [PTAT= People Talking About This (for some new members who might not know yet]

@Ann at greenoak First an FYI – I have no clients just little ole me. Next a KPI sales related from Facebook. Ever since we started posting large images on a regular basis beginning in March of this year we actually began to see traction in terms of sales. From what I can make of Google analytics in the past 30 days we’ve had 79 sales attributed to Facebook and if I look at our addshoppers (https://www.addshoppers.com website product sharing platform dashboard) 29 of those sales came from shares. So we’re sticking with the “shiny key” method of marketing. I’m convinced the velocity of information on Facebook alone is really difficult for most mortals to assimilate so as a rule we try to keep it pretty simple. I know I need to fine tune this which is why I joined SME. We will be starting a sweepstakes today or tomorrow ( I think contests involve too many clicks and put too much of the burden on the end-user) and will be giving away a small gift every day for 30 days. You’ll definitely hear about our results in this formum

@mitch-rezman Still, the most difficult part is getting people to actually ENGAGE!  My EdgeRank is sitting at a 17.  Still working on trying different approaches, seeing what people share, etc.

It is definitely an ongoing process. 

@Mitch Rezman PTAT is a new information and really appreciated. Please explain shiny key method you are using for marketing.

ThanksAnoob

@Ann at greenoak I look at a lot of the big pages like Macys, Starbucks Redbull – big lesson don’t try to sell on FB.Macy;s does a lot of behind the scenes at fashion shows, nut just new lined of clothing as an example

Tons of good ideas in this thread!

@Mitch Rezman  “big lesson don’t try to sell on FB”. A very good information to all the social media marketers,who are trying to post only the products and services through FB pages and waiting for more likes.