said 1 year, 5 months ago:
Thanks @andrea-vahl and yes, I agree Facebook will focus on becoming more profitable with ads and other revenue streams because of the upcoming IPO. Personally, I believe there will be a strong focus on making Facebook the go-to place for mobile platforms, including tablets, i.e. iPad. So we should look out for new apps, original gamification, and more.
It is said that of the 850 million users on Facebook, more than 350 million access it through mobile devices, and this share will only increase in coming years. And as you mention, with the increasing popularity of G+, Facebook will have to innovate and come up with defensive measures.
The one big piece I think is missing from Facebook platform is the transactional aspect. A few retailers and airlines have given it a try, but if people start to rely on Facebook as a go-to place to purchase and transact, it may become a killer competitive advantage. Not sure if this will happen in 2012 (or ever), but time will tell…