said 1 year, 5 months ago:
Ok, so we may be a little different in that our bread n’ butter is PPC, but our services have grown to include social, plus it is the most fun. Assuming Facebook, generally our work includes:
Start-up: Custom Welcome page with a contact form, maybe a like gated section if it makes sense. This generally includes writing the content.
Ongoing: Basic — Outbound messages for X hours a week This includes updates, questions, posting on other pages, etc… Forward inbound questions or comments to the client, but only participate in conversations which we start. Honestly no overarching social media strategy, just making logical connections and engaging posts.
Advanced — Depends on the client. Indian market is still kinda young so in many cases we must play a lead role. For one client we actually handle their inbound customer support for online orders. Lots of consulting, develop a wiki of questions we can answers to and ones which we should forward to client. “The works”
As far as billing we estimate hours required to complete the defined scope of work and go from there into a fixed price. I would prefer an hourly “let me do what I need to do” set-up with a retainer, but it is (in my experience) a harder sell.