I’ve only been managing Facebook pages for the past few months for some internships. I am just not generating the amount of Likes, Comments, and Shares as I was hoping for.

Please take a look at the following pages. Any input or advice would be awesome!

Thanks,

Tim

Chiropractic PageMassage Therapy Page

@tim-alwell  I think the pages both look very good.  I like the humor and variety of posting.  I think the profile picture on the Massage Therapy one is a bit too small to read.  Great recommendations from @kund-szovatai

Are there other groups (local networking groups, chambers, etc) that these two places participate in?  Are you posting and commenting on those pages?  Are most of the clients currently Fans?  Is there some advertising budget?  Could they run a contest? 

I know Bloomington isn’t a giant city (I’m from near Chicago) but I would definitely think there is some room for growth here in these pages. 

Facebook is a tough cookie… and it takes time to generate the type of interaction most people expect. 

I think you’ve done an excellent job on both pages; everything is in place as it should be.  As for the design, colors, etc., you can always do some A/B split testing to see if changing one element grabs a little more attention than another.

The most difficult part is the engagement.  I don’t know why, but I also have concerns as to why people do not want to engage – no matter how many questions or CTA’s I’ve included.

As an example of engagement, why don’t members of this group, Social Media Examiner, engage with pages of other members, especially since this seems to be a frequent topic of this Club?  Since we are actively engaging here within this Club, I visited both your pages and LIKED both pages while I was there.  I placed your business pages in my ‘Health and Inspiration’ lists, and also liked your pages from my Facebook Page – so I can see when you add content I can share or engage in from my business page.

On some of the most popular (going by the # of Likes) Fbook pages, people seem to be drawn to posts others have commented on, and don’t seem to mind adding their two-cents.

One of the Pages you’ve recently LIKED has over 236,000 LIKES.  A review of that page shows almost every single post has two more comments.  I recommend engaging on that page whenever you can.  Make people want to click through to YOUR page because of your comments and interaction.  Then, make sure you have similar content on your page to get them to engage.

Another thing I noticed is you have many large photos on your page.  Something I’ve recently discovered is text only posts get further reach than posts with photos or links.  In my case (I’ve been experimenting over the past month) and the reach on my text only posts quadrupled (yes, 4X or higher) over posts with links or photos. 

Just some food for thought here that you might wish to try out.  If you do, please pop back here and let us know what results you noticed.

This link from Social Media Examiner might also be helpful.

http://www.socialmediaexaminer.com/facebook-engagement/

@melowout, it looks like i’m not alone in having a hard time getting fans to engage. I’ve done what you’ve done and what most social media experts advised but still couldn’t get my fans to engage. I just can’t help it but wonder if my fans are really the right type. So, I’m always scratching my head as to what have i not done or done wrongly. But when i looked at popular pages like SME, Mari Smith,Kim Garst to name just a few, their engagements are consistently very high and they’ve done practically what I’ve been taught to do. The same can be said for getting more likes too. This’s rather frustrating despite so much effort and time been put into building our pages.I do like your idea of the SME members to help and support each other by engaging in the other members’ pages in the true social spirit. It would be good to hear what other members have to say about this initiative. 

I think that every few days you should step out of your comfort zone and post something totally unrelated to what your page is about. For example – someone mentioned Kim Garst – take a look at her what she shares that is unrelated to social media:

• Food
• Fuzzy animals or toys
• Kids
• Familiar Cartoons Characters (see this Charlie Brown post – it was shared 189 times)

• Amazing architecture and landscapes
• Engineering discoveries

• Someecards.com

Hope that helps!

@Kund Szovátai Yes, it is a very specific niche. Thank you for pointing that out, I didn’t think of it like that. I agree, I need to post more questions to foster discussion. Thank you for the input!
@Andrea Vahl Great advice! Posting on other popular pages within the Bloomington community is something I have not been doing! I will certainly implement this strategy. I already have a few pages in mind that I would like to be more active on
@Melodie Licht  thank you for sharing that link! You have my creative juices flowing!
Thank you all for sharing your ideas and tips! This discussion has been super helpful.

I can’t add anything different to this discussion. Only want to say that I find the tips useful. Sometimes we try too hard to make something work. When we relax and allow our creativity to flow, something good happens.

Hi all, we are basically involved in development (Facebook games, Facebook applications and Mobile apps). Do you think custom apps give a FB page a twist? Why few small and medium sized brand go for a custom fb app? … low budgets? few ideas?Best regards! Riccardo

Hello @Tim-alwell
In your case I would say: try to make from your facebook pages a hub for your fans and followers, that meaning, provide them advise, tips and ideas for relaxing. Stress is a BIG problem for plenty of people. Address that problem the right way with useful information. Ask questions and try to understand what problems do they have in common. Use more visual content to communicate the need of relaxing. Use images with quotes from popular gurus. 
Use events to promote special occasions taking place at your business.Define your slogan as a hashtag (yes even to use on Facebook). That transmits your business nature and users can identify with it. Insert #RevealYourTrueEssence on your cover photo. Use it on updates when it suits. 
Hope those tips help you!Best.Max. 

@ofarm  “Why few small and medium sized brand go for a custom fb app? … low budgets? few ideas?”

Welllll, …I’d love to hear more about aps, how they work, what they are supposed to do, etc.  There are soooo many out there – I just don’t have time to explore each of them so I just stay away.  I don’t even know what a ‘custom FaceBook app’ would be. 

If I could see ideas, tips, start to finish type of information on your page (even linking to a post on your website.)

I’d also like to see a little more explained in the About Description of what your business does, specifically for people like me, small business, etc.  I would love to bounce ideas, see where others started and what they wound up with, etc.  Give it to me on your page and for sure I will be there!