said 5 months, 3 weeks ago:
Facebook is a tough cookie… and it takes time to generate the type of interaction most people expect.
I think you’ve done an excellent job on both pages; everything is in place as it should be. As for the design, colors, etc., you can always do some A/B split testing to see if changing one element grabs a little more attention than another.
The most difficult part is the engagement. I don’t know why, but I also have concerns as to why people do not want to engage – no matter how many questions or CTA’s I’ve included.
As an example of engagement, why don’t members of this group, Social Media Examiner, engage with pages of other members, especially since this seems to be a frequent topic of this Club? Since we are actively engaging here within this Club, I visited both your pages and LIKED both pages while I was there. I placed your business pages in my ‘Health and Inspiration’ lists, and also liked your pages from my Facebook Page – so I can see when you add content I can share or engage in from my business page.
On some of the most popular (going by the # of Likes) Fbook pages, people seem to be drawn to posts others have commented on, and don’t seem to mind adding their two-cents.
One of the Pages you’ve recently LIKED has over 236,000 LIKES. A review of that page shows almost every single post has two more comments. I recommend engaging on that page whenever you can. Make people want to click through to YOUR page because of your comments and interaction. Then, make sure you have similar content on your page to get them to engage.
Another thing I noticed is you have many large photos on your page. Something I’ve recently discovered is text only posts get further reach than posts with photos or links. In my case (I’ve been experimenting over the past month) and the reach on my text only posts quadrupled (yes, 4X or higher) over posts with links or photos.
Just some food for thought here that you might wish to try out. If you do, please pop back here and let us know what results you noticed.