What benchmarks do you use for Insights? (6 posts)

Topic tags: Benchmarks, Insights, metrics
  • What benchmarks do you use to determine what a successful Page post looks like in the new Insights? I know the goal is driving up the top line metrics (likes, friends of fans, people talking about, reach) month on month – but what other ratios/percentages are meaningful to you? 
    In a recent Mari Smith seminar, she mentioned 4% engagement was solid and something to shoot for. But how do you derive that number from Insights? Is that the virality metric – or Talking About This/Total Likes? Thanks for your thoughts!

  • @pegsousa Hi Peg

    A simple way to measure success is what you mentioned:

    Take your page’s Talk About This metric and divide it into your total page Likes. This will give you a percentage. Aything around 5% is average, while a good target to aim for is 10% and over.

    But this is an over-all measure.

    Try and see what engagement you get with each post as well. Things to look out for are the type of post (written, photo, question, video) and also what subject matter you are talking about.

    I would start measuring numbers over time. That way you can see if you are doing better or worse and what worked and what didn’t.

    You can esily use Excel or Google Spreadsheets to keep track of your own numbers.

    Hope that helps! :)

    Russell Allert

  • @pegsousa
    Hi Peg,
    Engagement and sentiment are pretty good metrics to keep your eye on in addition to the others you already mentioned.  Here’s a cool and relatively cheap tool that I love to use to help get further insight into Facebook’s metrics - http://edgerankchecker.com

  • @iamconsulting@russellallert

    thanks for your input! appreciate it. 

  • @pegsousa No problem, Peg! :)

  • @pegsousa

    Anytime!


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