Value of Facebook Marketing (Like & Fans) (3 posts)

  • Now i already use this factors:
    (Total rev. in 30 days from Facebook Traffic / Total Number of Likers)=$ Value of Facebook Like

    Setup landing Page on Website and used Facebook API to keep basic infomation and insert Analytics Code to track referral from Facebook.Calculated % of Conversion from Facebook uch as User Subscribe, Register, Post Something, contest entry, a purchase

    Does anyone think this is OK?

  • I don’t think people should target direct sales from facebook, so any calculation seems wrong to me.

    if you have your landing page and I buy something following a FB link that I didn’t like I am not covered by your calculation. 

    or

    I can like your page and still buy nothing.

  • Thank you, Mac.in Thailand many agency played social media with this rule and used many way to calculated ROI and ROE (Return on Effort).


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