said 1 year, 2 months ago:
@clusterwebdesign ~ I used to post ‘as the business’ in a business voice. Since I’ve let my personality begin to come into my posts, engagement has been steadily climbing. Your customers want to know “who you are.” By using your personality to spice your page up, you are making a connection that lots of businesses miss!
I saw this myself in Alex Kava (author). I’ve always liked her books, but when I added her page, I grew to like HER . . . and you can bet your butt that I won’t let a new release pass me by. In opposition to this is Steven King. The man can be absolutely hilarious, but his Facebook page doesn’t show a bit of that. Although I really enjoy reading King, his new releases pass me by and I get them much later . . . after they’ve been put out in Paperback (which lowers the price).
If King let his personality come through his page, he’d be getting more royalties from my purchases because I’d be buying at the ‘new release’ stage.
@alexandrapotora ~ I hadn’t thought of dividing my posts into percentages . . . THANKS!
@russellallert ~ I made the ‘hiding/deleting” mistake right after we started our page . . . should have addressed the guy’s concern, rather than hide it and ignore it.
However, I don’t believe that there is an absolute on this. Some people are simply troublemakers and when you have a brick and mortar, you tend to KNOW your troublemakers. Those get blocked whether it could give me trouble or not because the MAJORITY of our customers are not willing to be subjected to internet trolls . . ..