Hi all,

I’m looking for some advice. Today, another social media marketer commented on my business page a warning to me about using my “personal voice” on my business page; that it was tacky. 

You can take a look at my wall here – http://www.facebook.com/clusterwebdesign to see what kinds of conversations I’m having. Note that I’m currently taking the Mari Smith course so I have comments there from others to do with how my page is developing throughout this course, and my comments back to them.

But his comment concerns me. And I’ve asked him for clarification which he has yet to provide. So, I’m looking for anyone else’s feedback.

Is this something I SHOULD worry about?

Thanks!

Heahter

Heather, here’s my thoughts/initial reaction to your Cluster Web Design page. 

I didn’t so much notice or find “personal voice” postings objectionable, but I do think you’ve got more non-substantive posts about the EFG than I’d want showing on my business page.  Anyone viewing your page has to scroll down a bit to get to what it is that you’re about or offering, and by the time they get there, you may lose them.  I think one or two posts from other Facebook page owners is fine, but they need to be little extras, not the majority of what’s there to see.

I’d also delete/hide the Recent Activity posts about “Cluster Web Design changed their About, General Information, etc., for the same reason – they take up valuable Wall real estate and don’t serve any real purpose for the viewer/fan/potential fan.

Thank you @hjelliott! I have taken your advice and have now hidden all of those EFG posts plus the recent activity posts. 

Am i missing something? There is hardly any engagement on there (not having a go just stating what i see) and what you have there is fine?????

WTF is this guy on about exactly? Can you be specific, maybe even point us to it directly?

Thanks

Scott

Hi @scottlinklater and @alexandreapotora,

Scott – When I posted this question, at the time on my wall, there were about 8 comments from participants of Mari Smith’s course. His comment was among them, only I deleted it rather than hid it. 
However, with @hjelliott‘s advice, I have since hid them. But the comments were basically “looks good” “progressing fine” “nice graphics” etc. that I replied to with “thanks” etc. I believe that this is what this guy was talking about. He is a fellow participant in the Mari Smith course. Because all of the participants in this course are currently working on their FB page’s, I got my back up from his comments as, first, I didn’t understand what he was driving at, and second, he didn’t clarify when I asked him. Hence, my question here. 
But, come on – I’m working on it as are all of the participants. Had he phrased in the way that @hjelliott did, not a problem – I understand the constructive criticism. 
Yes, I’m working on more engagement on the page! lol
@alexandreapotora – thanks for that formula for content! That’s great advice! Thank you!

Thanks for your feedback @russellallert! 

I wondered about deleting the comment when I did it – whether it was appropriate to do so. I did comment back to him and waited about an hour for him to respond but he didn’t. Granted, that may not have been enough time. 

Anyway, lesson learned!

Thanks!

@clusterwebdesign ~ I used to post ‘as the business’ in a business voice.  Since I’ve let my personality begin to come into my posts, engagement has been steadily climbing.  Your customers want to know “who you are.”  By using your personality to spice your page up, you are making a connection that lots of businesses miss!

I saw this myself in Alex Kava (author).  I’ve always liked her books, but when I added her page, I grew to like HER . . . and you can bet your butt that I won’t let a new release pass me by.  In opposition to this is Steven King.  The man can be absolutely hilarious, but his Facebook page doesn’t show a bit of that.  Although I really enjoy reading King, his new releases pass me by and I get them much later . . . after they’ve been put out in Paperback (which lowers the price). 

If King let his personality come through his page, he’d be getting more royalties from my purchases because I’d be buying at the ‘new release’ stage.

@alexandrapotora ~ I hadn’t thought of dividing my posts into percentages . . . THANKS!

@russellallert ~ I made the ‘hiding/deleting” mistake right after we started our page . . . should have addressed the guy’s concern, rather than hide it and ignore it. 

However, I don’t believe that there is an absolute on this.  Some people are simply troublemakers and when you have a brick and mortar, you tend to KNOW your troublemakers.  Those get blocked whether it could give me trouble or not because the MAJORITY of our customers are not willing to be subjected to internet trolls . . ..

we dont  go  by that   recipe at all… only   plugging  your  business 25%  of  the time?….for us its about  75% of the time….and  we have a  very  active  growing  facebook page…. 

i figure   our  fans  are there  because they are interested in the store… not  jokes or games or    our  dog… we do try and   post  in  friendly  social ways  but its  still about the store…

just  sayin, maybe take it with a grain of sALT..even  tho its  pretty popular..