Joan Crocker said
1 year, 5 months ago: @jugglingwj While I agree that getting people to your website is probably the primary goal and gets you the most bang for your buck, there is a definite benefit to growing your social media presence.
Have you tried Facebook ads? Facebook ads are great for targeting geographic location, age groups, interests, job descriptions and likes that people have. It’s also great for targeting competitor pages fans etc.
You also may want to incorporate video and maybe live video of events that are going on, question answer setups etc.
Hard to give advice without knowing more about what you are doing, but those are just the top ideas that come to mind.