Useful Facebook Insights (6 posts)

  • Megan
    Adventurer
    Megan said
    4 months, 3 weeks ago:

    Hello everyone!

    I have been searching to find this answer and haven’t found exactly what I’m looking for, so if I am repeating a topic, I’m sorry.

    If you have ever exported Facebook Insights into excel, you will notice you get a plethora of helpful information. Even to just track your likes, they give you 10 different metrics!

    I’m wanting to know what metrics you like to use for your business and WHY.

    Are there any special gems that you have found useful for your company?

    @ereplace | # | Top
  • Freddie Blanco
    Explorer
    Freddie Blanco said
    4 months, 3 weeks ago:

    Hi Megan, 

    Every metric is important, but the one that we’re focusing on is the PTAT or People Talking about this metric. For us it’s very important because it tells us how good or bad our engagement is with our audience. It also sends us signal on how good or bad our posts are. As much as possible we’re trying to get PTAT score that is greater than the number of fans we have on our page. 

    We’re also tracking the Reach metrics to know what day and time of the week is good for engagement. From there we can position our best post to get the desired result. 

    Hope this helps :-)

    @freddie-blanco | # | Top
  • Megan
    Adventurer
    Megan said
    4 months, 3 weeks ago:

    @Freddie-blanco I agree, every metric is important. Thank you for sharing what works with your company. Reach is something I’m very interested in as well. Learning the day and time (and what time zone) your customers engage at is so helpful.

    Thanks again!
    Megan

    @ereplace | # | Top
  • Mitch Rezman
    Pacesetter
    Mitch Rezman said
    4 months, 3 weeks ago:

    As an ecommerce site we’re ultimately focused on revenue and the trail to a sale/conversion is convoluted to say the least. We;re running a sweepstakes with a particular product in a particular size – giveaway. Sales of the item spiked in recent days but the digital footprint is “mushy” because of the new metric “assited” conversions. We use a combo Woobox/FB/Bing and Google Webmaster tools/ Google Analytics/Crowd Booster/Add Shoppers/Repinly & Get Clicky – I struggle with creating a holistic view. 

    @mitch-rezman | # | Top
  • Kristy C. Cartier
    Guru
    Kristy C. Cartier said
    4 months, 2 weeks ago:

    @ereplace I look at Reach and Virality to try to figure out the best content. Like  @mitch-rezman, I hope to track conference registrations using Google Analytic campaign links. It’ll be fuzzy but hope to find enough correlation. 

    @kc_kreative | # | Top
  • Mitch Rezman
    Pacesetter
    Mitch Rezman said
    4 months, 2 weeks ago:

    @Kristy C. Cartier slightly OT but a humble observation – you have no home page strong call to action button on your website’s home page like “Join Now!” when you navigate to the members page the second sentence is “If you are not a member of AHAA but are interested in learning more about membership options and how to join, click here.” – but there’s nothing to click

    @mitch-rezman | # | Top

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