said 1 year, 3 months ago:
About a year ago I built a FB page for a client, a national non-profit organization in the social sector. I presented a social media strategy that was approved and enabled me to start networking. I had some good weeks in which around 100 fans liked the page and started interacting.
In the meantime the strategic leadership of that organization changed, i.e. both of the decision-making bodies have been replaced. The new leadership asked me to “pause” the FB activities (I know how strange that sounds, but had no chance to talk them out of this idea). This full-stop now exceeds six months.
My question is: Should I unpublish the site? The interaction is zero for months, there is no status update whatsoever, only the fan count remained relatively stable. I don’t know where the companies’ strategy is going, the FB page as is literally dead and does not correspond at all to a successful PR strategy. The leadership, however, seems unable to decide.
Do I reduce the pressure with unpublishing the site or is it to your opinion an absolute no-go to do so? Your feedback is greatly appreciated.