About a year ago I built a FB page for a client, a national non-profit organization in the social sector. I presented a social media strategy that was approved and enabled me to start networking. I had some good weeks in which around 100 fans liked the page and started interacting. 

In the meantime the strategic leadership of that organization changed, i.e. both of the decision-making bodies have been replaced. The new leadership asked me to “pause” the FB activities (I know how strange that sounds, but had no chance to talk them out of this idea). This full-stop now exceeds six months. 

My question is: Should I unpublish the site? The interaction is zero for months, there is no status update whatsoever, only the fan count remained relatively stable. I don’t know where the companies’ strategy is going, the FB page as is literally dead and does not correspond at all to a successful PR strategy. The leadership, however, seems unable to decide. 

Do I reduce the pressure with unpublishing the site or is it to your opinion an absolute no-go to do so? Your feedback is greatly appreciated.

#1: Be sure that you are adhering to any contract terms in existence.
#2: Inform (by certified mail) the client that an alternative Administrator must be designated by the client in writing (you don’t want to end up solely responsible for the lack of performance).  At the same time, request a meeting with the client to discuss the status of the page and it’s potential negative impact on their PR due to the inactivity.  Request that the client inform you in writing of their intentions regarding the page and your role in carrying out the original approved social media strategy as you previously presented.
#3: I don’t believe it is in your best interest to arbitrarily unpublish their page, unless you have a contract that clearly allows you to take such an action and conditions exist that support that action.

@monica13997 @mark @sheilahoeft Thank you for your advice. Yes, it is crucial to have the client approve any action. I am in close contact to the head of communication, who himself is part of the companies’ leadership board. I have a meeting with him tomorrow, this is why I posted this question today I’ll keep you informed about the outcome.