said 1 year, 4 months ago:
@andrea-vahl Excellent question, to which I am afraid there is only one answer: it depends!
I believe it depends on a variety of factor:
What’s your brand?
Who is your target audience?
When is your target audience online, and active on Facebook?
Answering the questions above should point in the right direction to begin with. Then, it’s a matter of trial and error, looking at posts that worked (got people liking, commenting or sharing) and those that did not.
Before asking how often should you post, I would ask what content you have to share with your audience. Sure, you can get creative with photos, videos, contests, having live guests answering questions (like SME does every other Friday)… but for some brands, there just isn’t that much to say, and one post per day may be more than enough.
A ski resort, for example, will want to post more actively and many times per day during winter season, in particular when there is a snow storm, or before a busy period, i.e. Holidays, Spring Break. Evenings and week-end is thus an optimal time to reach people, as they are planning their ski trip the following day, or searching information about snow conditions.
At the end of the day, it boils down to posting with 3 things in mind:
Being consistent meaning you post with a certain schedule in mind. Say every morning around 8:30am and/or in the afternoon around 4:00pm.
Being relevant is providing content that resonates with your fanbase. If you post 5 times per day stuff that is considered awesome, nobody should complain. On the contrary.
Being timely is finding the sweet spot for when fans interact best. I find that evenings work best when reaching out to people with lifestyle content, while posts during the day are more effective when it relates to business matters.
That’s my two cents.