I agree with @mgoes; it is not appropriate for me to mix business and personal, so my business is a page. It would, however, be appropriate for a musician or artist, maybe a realtor, psychiatrist, some consultants, or anyone who is a single person who is their business, to have a profile. The negetive of a page is that I cannot see, share on or from profiles when using as my page, and profiles have to come to me.
I find that many people don’t understand the subscribe button. Unless I’m missing something, it is only useful to those who created a profile for their business, so they can keep business and personal separate. If they are to use subscribe, the profile must understand that posts to friends must be marked ”friends only/ friends of friends” and posts to subscribers must be marked “public”. If “likes/ friends” don’t understand to use it, they get the annoying mix of business and personal. Subscribe is a little complicated. One reason I might want to create a business profile is for networking groups like this and to be able to comment on profiles as my business. I would like to have you all see me as a business, and keep my personal out of it.
As to groups, I appreciate them being discussions/ notifications on specific topics, like outdoor activity gatherings, creative things to occupy your kids in the summertime, or what @shannawhiteley has done. I also think @carlagoddard is using them well. In most cases, I don’t think it’s appropriate to use them to attempt to gain income for business. On a side note, one thing that bothers me about groups is when the administrator invites me, I’m automatically added, getting emails and notifications before I consent to being a member. I have to go into my settings, notifications, groups, then individual groups to change the automatically marked email notifications for a group I never requested to be involved in.
I am, as a consultant, a single person who is my business, but until people start to understand how to use “subscribe” better, I’m not likely to change my strategy.
Thanks for the great discussion, @andrea-vahl!