said 1 year, 4 months ago:
@andrea-vahl I think this is a great “topic of the week”
As to contests, I think one I was part of is worth sharing. It ran before Christmas, for two weeks. Unfortunately, the people who set it up violated the Facebook T&C, but they got away with it. They offered as prize 5 Christamas trees per day (they are a national brand, delivery was possible). Users were supposed to tag themselves on an illustration with a Chritmass tree and, the nesct day, the winners were announced. Results? Well above expectations. Fan base grew from about 22k+ to 30k (though participation was not conditioned by likeing the page), user engagement went drom about 6% to 15%. People would encourage eachother, answer questions others post, make Christmas wishes in the illustration comments and so on. After the contest ended, a nice % of the new fans remained as engaged users.
There was a follow up to that contest, where people sent in pics with their decorated Christmas trees (won from the previous contest or not) for some small surprise gift.
Now, there were some mistakes. For example the T&C one. But I think the ideea of the contest was great.
Some advice on this subject: when running a contest, dong go with an iPhone/iPad prize just because it is trendy (by iPhone/iPad prize I mean any gadget hot on the market). Go with something related to your brand. Or, if it is not related, go with something that has to do with the event (if there is one, like Christmas, Easter, Anniversary etc). Also, big prizes are great. But (if you don’t already know) you would be surprized with how well small (but many) prizes work.