Hi guys!

This forum is awesome and hopefully you guys can help me with a little issue I have. 

I run social media for Creditplus Car Finance in the UK. I’ve been here for almost a year, and engagement has always been pretty low, but the higher-ups don’t really seem fussed about it. They seem to have the old-fashioned view that more likes is what we need, which I disagree with. The situation I find myself in is that we had run a couple of competitions over the last 6 months, which has significantly raised the Like count, but the engagement has stayed the same.

I’m talking 2300+ likes, with only 60-80 actually seeing the post (according to the view counter below each post saying how many people have seen it) and I’d be lucky to get one Like on a post or image in a month. This is incredibly frustrating. I know for a fact that the vast majority of these likes are “compers”, and not real people, but there’s no way to get rid of them. 

I hear that FB are getting tougher on fake likes, but it doesn’t look like they’ve seen our page. At this point in time, the FB page is adding absolutely no value to the business from what I can see, so what would you do? I guess the options are to either delete the page and start again (which would be a shame as I’ve worked really hard on it), try and contact FB to see if there’s any way to get rid of these “compers”, or just keep going – going ahead with the new strategies I’ve been coming up with so that we attract new “real” likes which will eventually dilute all the fakes? 

I believe that FB can be a great way to reach people, and for businesses to talk to potential and past clients, but I’m sure you can understand – shouting into the ether with no response is incredibly frustrating! Hope some of you might be able to help, it would be greatly appreciated.

-Tom

what’s the page?

I just had a quick scroll through your page.

The first thing that comes to mind is, don’t be so professional… I know what you are thinking, but really, inject a little humour and personality into posts.

Find some funny images, post some funny jokes. They don’t need to be completely irrelevant. Find some that apply to cars and or insurance and use for your own needs.
Good luck!

@tcjw Here’s a photo you can have fun with: http://dailypicksandflicks.com/2012/07/02/daily-picdump-507/pick-up-truck-hauling-smart-car/
Another thought is hold a race of remote control cars in your office / parking lot – fun video potential. 

BTW, in regards to @pacey‘s comment, I write a personal message each morning to start the day. It’s text-only but it gets lots of views. Feel free to check us out: https://www.facebook.com/AssociationofHispanicAdvertisingAgencies or Safford Fiat: https://www.facebook.com/saffordoftysonscorner or Navy Federal Credit Union: https://www.facebook.com/NavyFederal?fref=ts

@tcjw Hi Tom, I really like your “Guess this car” posts. Those are always fun for me. I’m surprised your not getting more engagement on those. Maybe they are not reaching your fans. Can you “Add Targeting” to your posts to reach your “true” fans? I’m not sure if you have that capability on your page. Only one of my pages which has 7000 fans has that capability. All my other pages has less than 1000 and they don’t have that capability so I’m not sure what the criteria. Maybe others know the answer to that.

I see a lot of videos posted. In my experience they don’t get much engagement. I suggest posting an image (from the video) with a link to the video in the status.

One other thing I suggest is posting helpful information, nothing too heavy of a read but maybe a graphic or text with a single tip. Now that I think about it, how about having themed posts: Monday – tips, Wednesday – “guess this car”, Friday- humorous images.

I hope these help

I’m seeing the same problem (attracting mostly “compers”) with a sweepstakes that I’m currently running. Originally this sweepstakes was going to be the first of 3 in the next 2 months. But now that I see little value to this tactic I’m considering not running the next 2. If anyone would like to take a look and offer suggestions please go to https://www.facebook.com/countrycarpet

@kc_kreative @andrea-vahl @pacey @mitch-rezman

@freddie-blanco @lydiamediavilla @andrea-vahl @kc_kreative thanks for your comments. I’ve taken them all into account and I’m going to just try different angles, with more funny, fun posts mixed with the other things I’ve been doing. I’m also going to start asking more questions and trying to force some engagement.

One thing I haven’t done in the past is use the company’s workforce of sales/admin staff. I think every time I post something fun or a question, I’ll email it around to the staff and get them to engage with it. I’m also going to open it up so they can send me any fun bits of content they’ve found themselves. It’s frustrating but I’m sure I’ll get there in the end (with all of your help, of course!)