said 4 months, 2 weeks ago:
This forum is awesome and hopefully you guys can help me with a little issue I have.
I run social media for Creditplus Car Finance in the UK. I’ve been here for almost a year, and engagement has always been pretty low, but the higher-ups don’t really seem fussed about it. They seem to have the old-fashioned view that more likes is what we need, which I disagree with. The situation I find myself in is that we had run a couple of competitions over the last 6 months, which has significantly raised the Like count, but the engagement has stayed the same.
I’m talking 2300+ likes, with only 60-80 actually seeing the post (according to the view counter below each post saying how many people have seen it) and I’d be lucky to get one Like on a post or image in a month. This is incredibly frustrating. I know for a fact that the vast majority of these likes are “compers”, and not real people, but there’s no way to get rid of them.
I hear that FB are getting tougher on fake likes, but it doesn’t look like they’ve seen our page. At this point in time, the FB page is adding absolutely no value to the business from what I can see, so what would you do? I guess the options are to either delete the page and start again (which would be a shame as I’ve worked really hard on it), try and contact FB to see if there’s any way to get rid of these “compers”, or just keep going – going ahead with the new strategies I’ve been coming up with so that we attract new “real” likes which will eventually dilute all the fakes?
I believe that FB can be a great way to reach people, and for businesses to talk to potential and past clients, but I’m sure you can understand – shouting into the ether with no response is incredibly frustrating! Hope some of you might be able to help, it would be greatly appreciated.